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FAFB Home > Programmes> Bachelor's Degree> Bachelor in Applied Business Analytics (Honours)
Programme Overview:
This programme aims to equip graduates with the skills to tackle complex business challenges through advanced data analysis techniques, including data modelling, statistics, and machine learning. Students learn to interpret and transform vast amounts of data into valuable insights that drive business performance. Upon completion, graduates are equipped to communicate these insights effectively to support informed decision-making and enhance strategic and operational outcomes within organisations.
Intake:
June and November
Duration:
3 years
Campus:
Penang campus
Programme Outline:
IT Fundamentals and Applications
Quantitative Methods
Economics
Business Communication
Organisational Behaviour
Principles of Marketing
Principles of Accounting
Principles of Finance
Artificial Intelligence for Business
Advanced Spreadsheet
Business Ethics
Operations Management
Programming for Business Analytics
Global Business
Business Intelligence
Cross Cultural Management
Business Research
Data Insights and Visualisation
Human Resource Analytics
Marketing Analytics
Management Information Systems
Accounting Analytics for Decision Making
Data Science for Business Analytics
Industrial Training
Strategic Foresight
Web and Social Media Analytics
Applied Business Analytics Projects
Entrepreneurship
Compulsory Courses:
English for Tertiary Studies, Academic English, English for Career Preparation, Falsafah dan Isu Semasa, Penghayatan Etika dan Peradaban, Integrity & Anti-Corruption, Service Learning/Bahasa Kebangsaan A and Co-curricular.
Note: We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.
Progression:
Graduates of Bachelor in Applied Business Analytics (Honours) are able to advance to postgraduate studies in the relevant field.
Click here for more progression pathways.
Minimum Entry Requirements:
Career Prospects:
Graduates of Bachelor in Applied Business Analytics (Honours) can seek gainful employment in the following areas:
Business Intelligence Analyst
Big Data Analyst
Buyer/Supply Chain Analyst
Financial/Customer Insights/Operations Analyst
Sales/Relationship Managers
Research and Development Executive
Consultant/Internal Auditor
Fees & Financial Aid:
Estimated Total Fees: RM37,400 (Malaysian Student), RM65,100 (International Student)
The estimated total fees may vary by 10%.
For more information on Fees, click here.
Merit scholarship
To find out more, click here.
Other scholarship
To find out more, click here.
Financial Aid
For PTPTN, click here.
For Study Loan, click here.
For more information on Financial aid, click here.
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