Bachelor in Digital Business (Honours)
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Programme Overview:
This programme provides students with a blend of digital, business and technological skills, opening doors to a wide spectrum of evolving careers. It offers robust, future proof career options in marketing, analytics, consulting, cybersecurity, e-commerce and entrepreneurship. Graduates are equipped with a powerful combination of business acumen and digital skills, making them highly sought after in the dynamic job market.
Intake:
June and November
Duration:
3 years
Campus:
Perak campus
Programme Outline:
IT Fundamentals and Applications
Business Communication
Quantitative Methods
Economics
Principles of Accounting
Principles of Finance
Principles of Management
Principles of Marketing
Organisational Behaviour
Cost and Management Accounting
Introduction to Computer Security
Database Management
Operations Management
System Analysis and Design
Human Resource Management
Industrial Training
Decision Support System for Business
Customer Relationship Management
Business Analysis and Planning
Management Information Systems
International Business Environment
Business Research
E-Business
Entrepreneurship
Big Data Analytics
Business Intelligence
Business Ethics
AI and Digital Marketing
Strategic Planning and Management
Compulsory Courses:
English for Tertiary Studies, Academic English, English for Career Preparation, Falsafah dan Isu Semasa, Penghayatan Etika dan Peradaban, Integrity & Anti-Corruption, Service Learning/Bahasa Kebangsaan A and Co-curricular.
Note: We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.
Exemption and Progression:
This programme is currently not aligned with any professional bodies.
Graduates of Bachelor in Digital Business (Honours) are able to advance to postgraduate studies in the relevant field.
Click here for more progression pathways.
Minimum Entry Requirements:
Career Prospects:
Career prospects for graduates are wide and varied. Graduates can serve in the following areas:
Digital Marketing and E-Commerce
Business and Digital Analytics
Digital Transformation and Consultant
E-Commerce and Web Management
Startups and Tech Entrepreneurship
Cybersecurity and Digital Infrastructure
Fees & Financial Aid:
Estimated Total Fees: RM36,900 (Malaysian Student)
The estimated total fees may vary by 10%.
For more information on Fees, click here.
Merit scholarship
To find out more, click here.
Other scholarship
To find out more, click here.
Financial Aid
For PTPTN, click here.
For Study Loan, click here.
For more information on Financial aid, click here.
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