Bachelor in Marketing (Honours)

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Programme Overview:

This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing.

Intake:
February, June and November

Duration:
3 years

Programme Outline:

IT Fundamentals and Applications
Business Communication
 Quantitative Methods
 Principles of Accounting
 Economics
 Principles of Management
 Principles of Marketing
 Consumer Behaviour
 Organisational Behaviour
 Commercial Law
 Human Resource Management
 Management Information Systems
 Principles of Finance

Operations Management
 Case Study
 Pricing Strategy
 Product Innovation
 Strategic Planning and Management
 Marketing Insight
 Brand Building Advertising & Promotion
Sales Management
 Digital Marketing
 International Marketing Strategy
 Entrepreneurship
Social Commerce

Strategic Marketing and Decision Making
 Industrial Training
 Retail Management
 Marketing Metrics

Electives

 

Compulsory Courses:

English for Tertiary Studies, Academic English,  English for Career Preparation, Falsafah dan Isu Semasa, Penghayatan Etika dan Peradaban, Integrity & Anti-Corruption, Service Learning/Bahasa Kebangsaan A and Co-curricular.

Note: We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.

Exemption and Progression:

Exemptions awarded by the following professional body:

Click here for more information about accreditation.

Progression:

Graduates of Bachelor in Marketing (Honours) are able to advance to postgraduate studies in the relevant field.

Click here for more progression pathways.

Minimum Entry Requirements:

Career Prospects:

Graduates of Bachelor in Marketing (Honours) can seek employment in the following areas:

Fees & Financial Aid:

Estimated Total Fees: RM37,400 (Malaysian Student), RM65,300 (International Student)

The estimated total fees may vary by 10%.

For more information on Fees, click here.

Merit scholarship

To find out more, click here.

Other scholarship

To find out more, click here.

Financial Aid

For PTPTN, click here.

For Study Loan, click here.

For more information on Financial aid, click here.

Testimonial

Jermaine Chong jia Yee

Bachelor of Business (Honours) in Marketing

Kuala Lumpur main campus

Year Graduated:  2023

"TARUMT had been one of my greatest choice in terms of education as the lecturers and tutors are the most professional in providing great education alongside assistance to complete my tertiary education journey. Besides, soft skills that I had gained through different society events had equipped me well to enter the working environment. It was such a pleasurable and proud moment to be graduating as a TARUMT student. 

Thank you TARUMT for all the great experience and knowledge!"