IT Fundamentals and Applications
Business Communication
Quantitative Methods
Principles of Accounting
Economics
Principles of Management
Principles of Marketing
Consumer Behaviour
Organisational Behaviour
Commercial Law
Human Resource Management
Management Information Systems
Principles of Finance

Operations Management
Pricing Strategy
Product Innovation
Strategic Planning and Management
Marketing Insight
Brand Building Advertising & Promotion
Sales Management
AI and Digital Marketing
International Marketing Strategy
Entrepreneurship
Social Commerce

Strategic Marketing and Decision Making
Industrial Training
Retail Management
Marketing Metrics

Electives

Compulsory Courses:

English for Tertiary Studies, Academic English,  English for Career Preparation, Falsafah dan Isu Semasa, Penghayatan Etika dan Peradaban, Integrity & Anti-Corruption, Service Learning/Bahasa Kebangsaan A and Co-curricular.

Note: We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.

Exemptions awarded by the following professional body:

• Chartered Institute of Marketing (CIM)

Click here for more information about accreditation.

Progression:

Graduates of Bachelor in Marketing (Honours) are able to advance to postgraduate studies in the relevant field.

Click here for more progression pathways.

Graduates of Bachelor in Marketing (Honours) can seek employment in the following areas:

• Sales and Marketing

• Market Research

• Advertising and Promotion

• International Marketing

• Product Development & etc

Estimated Total Fees: RM37,400 (Malaysian Student), RM65,300 (International Student)

The estimated total fees may vary by 10%.

For more information on Fees, click here.

Merit scholarship

To find out more, click here.

Other scholarship

To find out more, click here.

Financial Aid

For PTPTN, click here.

For Study Loan, click here.

For more information on Financial aid, click here.