Diploma in E-Marketing

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Programme Overview:

This programme is designed to provide students with the fundamental knowledge of e-commerce and marketing, and the skills of applying e-commerce technologies to marketing.

June and November (June intake for KL, Penang, Perak and Pahang branch campuses, while November intake only for KL, Perak and Pahang branch campuses)

2 years

Programme Outline:

Principles of Accounting


Quantitative Studies 

Introduction to Business 

IT Fundamentals and Applications

Organisation Behaviour

Fundamentals of Marketing 

Introduction to E-Commerce

Principles of Management 

Internet Retailing and Services

Fundamentals of Finance

Workplace Communication 

Introduction to Business Analytics 

MIS in the Digital Age

Consumer Insight and Behaviour 

Social Media Marketing 

Introduction to Human Resource Management 

Marketing Research

Introduction to Cybersecurity 

Ethics for Business  

Setting Up An Online Business


E-Customer Relationship Management

Digital and Business Transformation

Principles of Supply Chain Management 


Compulsory Courses:

English for Tertiary Studies, Penghayatan Etika dan Peradaban, Academic English, Civic Consciousness and Volunteerism/Bahasa Kebangsaan A, Intergrity and Anti-Corruption, Co-curricular.


Graduates of the Diploma in E-Marketing can proceed to Year 2 of the TAR UMT Bachelor of Business (Honours) in Marketing programme on credit transfer.

Graduates of this programme can also apply for admission into relevant bachelor degree programmes at TAR UMT or other universities on credit transfer.

Click here for more progression pathways.

Minimum Entry Requirements:

Career Prospects:

Graduates of Diploma in E-Marketing can seek employment in almost every sector of a e-business such as:

Fees & Financial Aid:

Estimated Total Fees: RM19,200 (Malaysian Student), RM36,500 (International Student)

The estimated total fees may vary by 10%.

For more information on Fees, click here.

Merit scholarship

To find out more, click here.

Other scholarship

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Financial Aid

For PTPTN, click here.

For Study Loan, click here.

For more information on Financial aid, click here.