Diploma in E-Marketing
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Programme Overview:
This programme is designed to provide students with the fundamental knowledge of e-commerce and marketing, and the skills of applying e-commerce technologies to marketing.
Intake:
June and November (June intake for KL, Penang, Perak and Pahang branch campuses, while November intake only for KL, Perak and Pahang branch campuses)
Duration:
2 years
Campus:
Kuala Lumpur, Penang, Perak and Pahang campuses
Programme Outline:
Principles of Accounting
Economics
Quantitative Studies
Introduction to Business
IT Fundamentals and Applications
Organisation Behaviour
Fundamentals of Marketing
Introduction to E-Commerce
Principles of Management
Internet Retailing and Services
Fundamentals of Finance
Workplace Communication
Introduction to Business Analytics
MIS in the Digital Age
Consumer Insight and Behaviour
AI in Social Media Marketing
Introduction to Human Resource Management
Marketing Research
Introduction to Cyber Security
Ethics for Business
Setting Up An Online Business
Entrepreneurship
E-Customer Relationship Management
Digital and Business Transformation
Principles of Supply Chain Management
Compulsory Courses:
English for Tertiary Studies, Penghayatan Etika dan Peradaban, Academic English, Civic Consciousness and Volunteerism/Bahasa Kebangsaan A, Intergrity and Anti-Corruption, Co-curricular.
Progression:
Graduates of the Diploma in E-Marketing can proceed to Year 2 of the TAR UMT Bachelor of Business (Honours) in Marketing programme on credit transfer.
Graduates of this programme can also apply for admission into relevant bachelor degree programmes at TAR UMT or other universities on credit transfer.
Click here for more progression pathways.
Minimum Entry Requirements:
Career Prospects:
Graduates of Diploma in E-Marketing can seek employment in almost every sector of a e-business such as:
Tourism
Hospitality
Electrical and Electronics
Information Technology
Communications
Media
Banking and Finance
Education
Insurance
Travel
Entertainment
Advertising and Promotion
Market Research
Consumer Services
Retail at the Sub-professional Level & etc
Fees & Financial Aid:
Estimated Total Fees: RM19,200 (Malaysian Student), RM36,500 (International Student)
The estimated total fees may vary by 10%.
For more information on Fees, click here.
Merit scholarship
To find out more, click here.
Other scholarship
To find out more, click here.
Financial Aid
For PTPTN, click here.
For Study Loan, click here.
For more information on Financial aid, click here.