Diploma in Marketing

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Programme Overview:

The programme is designed to provide students with the fundamental knowledge and skills in sales and marketing。

 Intake:
June and November (November intake only for KL main campus)

Duration:
2 years

Programme Outline:

Principles of Accounting
 Economics
Quantitative Studies
Introduction to Business
IT Fundamentals and Applications
 Fundamentals of Finance
 Fundamentals of Marketing
Introduction to E-Commerce
Principles of Management
 Fundamentals of Selling
Principles of Retail Management
 Introduction to Human Resource Management

Services Marketing

Workplace Communication

Digital and Business Transformation

Business Law 

Marketing Research

International Marketing

Customer Relationship Management

Ethics for Business 

Marketing Strategy

Entrepreneurship

Operation Management

Social Media Marketing

Sustainable Marketing

 

Compulsory Courses:

English for Tertiary Studies, Penghayatan Etika dan Peradaban, Academic English, Civic Consciousness and Volunteerism/Bahasa Kebangsaan A, Intergrity and Anti-Corruption, Co-curricular.

Progression:

Graduates of Diploma in Marketing can proceed to Year 2 of the TAR UMT Bachelor of Business (Honours) in Marketing programme on credit transfer.

Graduates of this programme can also apply for admission into relevant bachelor degree programmes at TAR UMT or other universities on credit transfer.

Click here for more progression pathways.

Minimum Entry Requirements:

Career Prospects:

Graduates Diploma in Marketing can seek employment in areas such:

Fees & Financial Aid:

Estimated Total Fees: RM19,200 (Malaysian Student), RM36,500 (International Student)

The estimated total fees may vary by 10%.

For more information on Fees, click here.

Merit scholarship

To find out more, click here.

Other scholarship

To find out more, click here.

Financial Aid

For PTPTN, click here.

For Study Loan, click here.

For more information on Financial aid, click here.