Centre for Digital Business (CDB)
Digital business transformation will be the ultimate challenge in change management. It has tremendous impact on the industry structure and strategic positioning. In view of this, FAFB aims to provide insight and strategies that focus on digital transformation and innovation in the continuously changing market dynamics. The Centre will be providing market opportunity solutions to navigate the digital transformation, business model innovation, customer insights and competitive strategy; and establish collaborative partnership with industries, businesses, academics, researchers, government and non-government organisations. In addition, the Centre will also provide training, workshop and consultancy services to our staff, students, and other stakeholders in order to cultivate a strong consultancy and research culture in the Faculty.
Objectives
To research into how digital technologies enable creation, co-creation and exchange content for social, culture or business purposes.
To provide training and consultancy services to businesses, industries, government agencies and any other stakeholders.
To develop new forms of businesses and services by collaborating with public and / or private sectors/ institutions/ industries nationally and/or internationally.
To develop an in-depth analysis and research in the areas of digital business transformation in order to provide companies with the appropriate business strategies and solution.
To invite prominent speaker and subject experts/ practitioners form academics and industry (nationally and internationally) to share their experience; and facilitate relevant talk/ seminar/ symposium/workshop/ colloquium primarily on digital business.
To promote, share and develop a research culture to all stakeholder, and communities on digital business.
Members of the Research Team
Chairperson – AP Dr. Phuah Kit Teng
Secretary – Executive, FAFB
Members – Prof. Dr Yeo Chu May Amy, AP Dr Chow Poh Ling, AP Dr Khoong Tai Wai, AP Dr Lim Chia Yien, AP Dr Ow Mun Waei, Dr Chew Shiau Ping, Dr Chong Chu Le, Dr Soh Ann Ni, Mr Bernard Lim Jit Heng, Ms Ooi Mee Leing, Ms You Hui Li and any interested relevant academic staff who may be appointed from time to time.
Chairperson
Assoc. Prof. Dr Phuah Kit Teng
(Agribusiness, Food Marketing, Consumer Behaviour)
phuahkt@tarc.edu.my
Researchers
Prof. Dr Yeo Chu May
(Strategic Management)
yeocm@tarc.edu.my
Dr Chow Poh Ling
(Quality Education, Softskills Enhancement, Social Sustainability)
plchow@tarc.edu.my
Assoc. Prof. Dr Khoong Tai Wai
(Financial Literacy, Fintech)
khoongtw@tarc.edu.my
Assoc. Prof. Dr Lim Chia Yien
(Financial Economics, Monetary Economics)
chiayien@tarc.edu.my
Assoc. Prof. Dr Ow Mun Waei
(Customer Loyalty, Consumer Behavior)
owmw@tarc.edu.my
Dr Chew Shiau Ping
(International Trade, Development Economics, International Economics)
chewsp@tarc.edu.my
Dr Chong Chu Le
(Logistics, Supply Chain Management, Big Data Analytics )
clchong@tarc.edu.my
Dr Soh Ann Ni
(Economic and Corporate Administration)
sohan@tarc.edu.my
Mr Bernard Lim Jit Heng
(Financial Literacy, Fintech, Blockchain)
limjh@tarc.edu.my
Ms Ooi Mee Leing
(Sustainability Marketing)
ooiml@tarc.edu.my
Ms You Hui Li
(Economic and Corporate Administration)
youhl@tarc.edu.my
Dr. Amy Yeo Chu May, Professor of our university, was one of the leading
experts of the City Human Potential Ranking 2023