SOURCE: International Journal of Business and Society

AUTHOR: Siti Intan Nurdiana Wong Abdullah, Pui Khin Them, Zaiton Samdin,Bernard Jit Heng Lim, Phuah Kit Theng

RESEARCH CENTRE: CDB

SDG: 8

CITATION: Siti Intan Nurdiana Wong Abdullah, Pui Khin Them, Zaiton Samdin,Bernard Jit Heng Lim,Phuah Kit Theng, "The Future of Social Enterprise Café in Malaysia: A Study on Millennials’ Perception and Intention", in IJBS Unimas,  Vol 23 No 3 (2022): International Journal of Business and Society, DOI: https://doi.org/10.33736/ijbs.5212.2022 

ABSTRACT:

Over the past decade, there have been a growing number of social enterprises in Malaysia, especially in the food and beverage industry. However, social enterprise cafes face various challenges in liquidity and lack of public awareness that hindered their progress. In view of this, millennials are the potential target market for social enterprises due to their rapid growth in population and increasing purchasing power. Millennials have high awareness of social issues and support for socially responsible organisations. Based on a survey collected from 424 millennials in Malaysia, data were analysed using the structural equation modelling. Results indicate that millennials are influenced by perceived price and attitude, followed by social norms, while social enterprise knowledge had a significant but weak influence on their intention. In moving forward, the findings suggest that social enterprise cafes could emphasize more on creating value through their pricing strategy and encourage knowledge sharing and attitude towards social enterprises to strengthen purchase intention towards social enterprise cafes. This study not only sheds light on millennials but also assist social enterprises to sustain their business and have a long-term impact on society and environmental causes. 

SOURCE: Journal of business and finance in emerging market

AUTHOR: Chu May Yeo, Lee Chin Tay, Chia Yen Lim, Mui Yin Chin

RESEARCH CENTRE: CEIS

SDG: 4

CITATION: Chu May Yeo, Lee Chin Tay, Chia Yen Lim, Mui Yin Chin, "Interweaving Studentss' Key Sustainability Competencies with Sustainability Development Knowledge (SDK): The Influencing Role of Learning and Teaching", Journal of Business and Finance in Emerging Markets 6(2):47-66 (2023). DOI:10.32770/jbfem.vol647-66 

ABSTRACT:

This study aims to determine to what extent the essential sustainability competencies of students support and enable the University to achieve the United Nation’s Sustainability Development Goals (UN SDGs). The students’ awareness and knowledge of SDGs are pertinent and essential to be prepared and equipped for their future working life. Design/methodology/approach - A case study using an online survey collected 320 respondents. SPSS and Smart-PLS were employed as statistical packages to analyze the collected data. Two primary competencies, specifically interpersonal and normative abilities, showed a significant direct correlation with knowledge in sustainable development. However, neither the students' academic performance appeared to act as a mediating factor, nor did educational initiatives related to learning and teaching serve as moderators influencing the connection between these key competencies and their knowledge in sustainable development. The results can be used as a guide for subject and program instructors to incorporate the necessary sustainability competencies. They may also aid policymakers in crafting policies and procedures focusing on crucial sustainable skills, considering their potential application in selecting and recruiting human resources. This study contributes to the existing literature by validating that students who possess interpersonal skills (such as collaborating sustainably with team members) and normative competencies (like introducing and implementing novel sustainability concepts and ideas) will enhance their awareness and understanding of sustainability. Therefore, it emphasizes the need for well-designed courses, programs, and curricula to prioritize these two crucial competencies.

SOURCE: Public Policy Studies

AUTHOR: Amy Yeo Chu May, Eyva Lim Koon Hui 

RESEARCH CENTRE: CEIS

SDG: 4

CITATION: Amy Yeo Chu May, Eyva Lim Koon Hui "The Prospect of Business Undergraduates’ Intention to Engage in Digital Entrepreneurship: Do Government Initiatives Matter?", (2023). Public Policy Studies, https://econjournals.sgh.waw.pl/. eISSN: 2719-7131 , DOI: 10.33119/KSzPP/2023.1.1  

ABSTRACT:

The synergies between rapid information technology (IT) development and the shifting paradigms of economic transactions have led to the emergence of digital entrepreneurship. This study aims to investigate potential precursors affecting the intention of final-year business students to engage in digital entrepreneurship. This research was examining the IT acceptance among the business students by employing two tailored technology acceptance models based on the theory of planned behavior and theory of reasoned action models. A sample of 302 respondents were analyzed using SPSS and Smart-PLS. The results revealed that fresh graduates’ intentions to engage in digital entrepreneurship were significantly influenced by their own attitudes towards IT. The study also reaffirmed that the dimensions of I. Ajzen’s theory of planned behavior model, including attitude towards IT, perceived usefulness, perceived ease of use, subjective norms except perceived risk have a “direct effect” on undergraduates’ interest in an Internet-based business model. Although the results have contributed to filling the paucity of the empirical research in digital entrepreneurship, particularly in the Asian region, the availability of information technology, government resources and support to affect digital usage and behavior are not to be underestimated. 

SOURCE: SAGE Open

AUTHOR: Muhammad Azam,Farah Khan, IIlhan Ozturk, Sameena Noor, Lim Chia Yien, Muhammad Maladoh Bah 

RESEARCH CENTRE: CBPR

SDG: 7

CITATION: Muhammad Azam,Farah Khan, IIlhan Ozturk, Sameena Noor, Lim Chia Yien, Muhammad Maladoh Bah, 2023, "Effects of Renewable Energy Consumption on Human Development: Empirical Evidence From Asian Countries", https://doi.org/10.1177/00219096231173387

ABSTRACT:

The aim of this study is to investigate the effects of renewable energy consumption along with some other regressors namely income by gross domestic product (GDP) per capita, foreign remittances, inflation rate, growth in population on human development in eight Asian countries (Pakistan, Malaysia, Sri Lanka, India, China, Indonesia, Bangladesh, and Japan) from 1995 to 2018. Based on the nature of panel balanced data, we employed the fully modified ordinary least squares and fixed-effects estimators for the empirical investigation. The empirical estimates exhibit that renewable energy usage, foreign remittances and real per capita income have substantial positive impacts on human development. In contrast, inflation rate and growth in population have negative link with human development in the sample countries. Empirical estimates reveal that renewable energy usage positively contribute enhancing human development. These findings expose that the availability and accessibility of renewable energy will not only improve human development rather will also help in accomplishing sustainable development goals. Empirical findings suggest that the management authorities need to allocate more budget in investment in renewable energy schemes and also create environment which facilitate by providing incentives to the private sector also for renewable energy production in the Asian countries. 

SOURCE: Business and Economic Research 

AUTHOR: Mui-Yin Chin, Lee-Peng Foo , Mohammad Falahatb and Hon–Choong Chin 

RESEARCH CENTRE: CBPR

SDG: 7

CITATION: Mui-Yin Chin, Lee-Peng Foo , Mohammad Falahatb and Hon–Choong Chin, 2023  , "Digital Free Trade Zone in Facilitating Small Medium Enterprises for Globalisation: A Perspective from Malaysia Small and Medium Enterprisesh ", Business and Economic Research, Macrothink Institute, vol. 13(2), pages 40-52, December,DOI: 10.5296/ber.v13i2.20835 

ABSTRACT:

The establishment of Digital Free Trade Zone (DFTZ) in Malaysia is closely related to the Chinese e-commerce giant. It was an initiative to spearhead Malaysia’s national e-Commerce strategic roadmap and empowering Small and Medium Enterprises (SMEs) to do crossborder commerce seamlessly. As such, this study aims to understand the perception of Malaysia SMEs towards DFTZ initiative and identify the hidden trepidation of Malaysia’s SMEs towards the e-commerce platforms via focus group interview as per Grounded Theory procedures. The findings reveal that about 40% of the interviewees are pessimistic about DFTZ and did not comprehend the potential benefit beyond it. Meanwhile, apart from incompatible cost structure and digital infrastructure development, lack of knowledge of technical support and digital talent in innovative marketing strategies are among the main reasons the interviewees hesitate to move towards e-commerce platforms. Therefore, the authorities are urge to take several measures such as providing significant incentives for SMEs to upskilling their workforce, nurturing technology talent and ensuring the development of digital infrastructure to eliminate the trepidation that Malaysia SMEs currently faced. Be realistic and pragmatic when reviewing the capabilities of local SMEs against the factory of the world is utmost important in helping them to go global and remain competitive. 

SOURCE: International Journal of Economic Policy in Emerging Economies

AUTHOR: Mei Foong Wong 

RESEARCH CENTRE: CBPR

SDG: 8

CITATION: Mei Foong Wong, "The effect of statutory reserve requirement on conventional banks’ dividend decision in Malaysia", International Journal of Economic Policy in Emerging Economies, Vol 18, No. 3-4 (2023). DOI: https://doi/10.1504/IJEPEE.2023.136307

ABSTRACT:

Dividend policy persists as one of the most important unsolved issues in finance involving in the banking industry. Hence, this study investigates the effect of statutory reserve requirement and bank-specific factors on bank dividend payout decision. Based on all listed conventional banks from Malaysia for the period 2001-2018, the dividend decision model is predicted by applying the panel cointegration test, fully modified ordinary least squares, dynamic ordinary least squares and panel Granger causality test. The findings offer evidence of the positive impact of reserve funds and liquidity on conventional banks' dividend decision. The results also indicate that non-performing loan and leverage have significant and negative impact on bank dividend decision. Further analyses show that there is a long-run causality association running from reserve funds and bank-specific factors to dividend decision. Hence, policymakers should strive to formulate appropriate policies to mitigate the possibility undermining impacts on a nation's growth. 

SOURCE: Journal of Management and Sustainability

AUTHOR: Kwek Choon Ling, Mary Lee Siew Cheng, Tan Xing Yi 

RESEARCH CENTRE: CEIS

SDG: 9

CITATION: Kwek Choon Ling, Mary Lee Siew Cheng, Tan Xing Yi , "Determinants of Corporate Sustainability in the Malaysian Construction Industry", April 2023 Journal of Management and Sustainability 13(1):166,DOI:10.5539/jms.v13n1p166

ABSTRACT:

Corporate sustainability is a key concern for corporation. This research intends to evaluate: (1) the influences of training and development and the components of human governance (i.e., transformational leadership, integrity and collectivism) on the corporate sustainability; (2) the impact of the components of human governance on training and development; and (3) the role of training and development in mediating the relationship between the components of human governance and corporate sustainability. Through an online questionnaire survey, 283 responses were collected from the Malaysia construction industry by using non-probability sampling technique. Statistical inferential analyses were carried out by utilising both SPSS Version 25.0 and SmartPLS 3.0. The results represented a significant positive relationship between the components of human governance, training and development, and corporate sustainability. This research also found that only transformational leadership and integrity (but not collectivism) have positive relationship on training and development. The research findings likewise evinced that training and development partially mediates the relationship between the components of human governance (i.e., transformational leadership and integrity but not collectivism) and corporate sustainability. This research contributes an unabridged theoretical perspective on corporate sustainability by providing a deeper understanding of how training and development and the components of human governance determine corporate sustainability as well as the relationships between transformational leadership, integrity and collectivism with corporate sustainability through the mediating role of training and development. Lastly, this research also promotes a better system and policies for organisations to achieve their goals of corporate sustainability. 

SOURCE: International Researcher and Student Conference (IRSC) 2023 

AUTHOR: Vivien Wai Yan Ng* and Mary Lee 

RESEARCH CENTRE: CBRP

SDG: 11

CITATION: Vivien Wai Yan Ng* and Mary Lee, " Role of Sports Integrity in achieving sustainable development", https://www.tarc.edu.my/files/fafb/A13C1C12-1587-4C82-BDB2-71F7BC3BD7E5.pdf

ABSTRACT:

This study argues that sports integrity is necessary for sports to play their role in sustainable development. However, several high-profile integrity-related scandals have revealed that there is currently a lack of sports integrity in the sports industry. The lack of sports integrity has had numerous consequences, including undermining public confidences, endangering the credibility of sports and the manifestation of organized crime, all of which have an impact on the effectiveness of sports’ contribution to sustainable development. This article highlights some key challenges in developing sports integrity in the sports industry. These challenges include establishing a good governance structure, pressure on athletes to perform, financial incentives and athletes’ perceptions. This article concluded that the lack of sports integrity has had a negative influence on the sports industry, and it examines the role of sports in promoting sustainable development of the sports industry. The article further provides recommendations to overcome the challenges within the sports industry. 

SOURCE: IOP Conference Series: Earth and Environmental Science 

AUTHOR: Siti Intan Nurdiana Wong Abdullah, Phuah Kit Teng, Bernard Lim Jit Heng, Kumarashvari Subramaniam, Jiang Yuling and Abdelrahman Mohamed Abdelrahman Shoep 

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Siti Intan Nurdiana Wong Abdullah  "Effect of Marketing Mix Strategies on the Buying Behaviour of Organic Products: Comparison Between Consumers in Malaysia and China", et al 2023 IOP Conf. Ser.: Earth Environ. Sci. 1165 012007 DOI:10.1088/1755-1315/1165/1/012007

ABSTRACT:

In recent years, organic food intake has been seen as a crucial component of sustainable transformation that have large impacts on the environment as well as on people's health. Many customers' consumption habits have shifted toward organic items, owing to the belief that eating organic foods is safer and free of toxins. The goal of this study is to examine the marketing mix impact of product, price, place, and promotional strategies on customer purchase of organic products among Malaysia and China consumers. A questionnaire was designed, and data was collected using purposive sampling from a total of 484 respondents, whereby 150 were Malaysians and 334 were China consumers. The structural equation modelling (SEM) technique was employed to test the hypothesized relationships using AMOS software. The result of the present study revealed that only price, product, and promotional strategies significantly influenced the respondents' buying decisions towards organic products. Furthermore, nationalities moderated the relationship between product and promotion whereby the effect of these two marketing mix strategies were more pronounced among Malaysians compared to China consumers. The findings of this study contribute to the existing body of knowledge on consumer behaviour particularly towards organic food market and offers marketers, producers and practitioners' insights to develop more effective marketing strategies to stimulate customers' demand towards organic products. 

SOURCE: International Researcher and Student Conference (IRSC) 2023 

AUTHOR: Wong Shuh Fen, Phuah, Kit Teng* , Ow Mun Waei and Khoong Tai Wai  

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Wong Shuh Fen, Phuah, Kit Teng* , Ow Mun Waei and Khoong Tai Wai ,"Go Beyond Conventional Ecotourism: A Conceptual Paper on Tourist Eco-Responsible Behaviour", https://www.tarc.edu.my/files/fafb/A13C1C12-1587-4C82-BDB2-71F7BC3BD7E5.pdf

ABSTRACT:

The tourism market in Malaysia exhibits significant diversity and heterogeneity, posing a significant challenge to the sustainable development and management of tourist destinations in the country. Sustainable development in tourism is typically assessed based on four key indicators: social, digital, economic, and environmental dimensions. However, upon closer examination, it becomes apparent that numerous other factors have an impact on the sustainable development of tourist destinations. In order to comprehend the emerging sustainable paradigm, such as digital and eco-tourism, it is crucial to consider how the market perceives and adapts to crises. Therefore, the aim of the study is to examine the antecedents of environmental responsible behaviour among tourists by proposing an extended model of environmental responsible behaviour. By comprehending tourists' preferences for ecotourism and digital experiences, businesses can identify market gaps and create new products and services that meet these interests. This boosts competitiveness, attracts diverse tourists, and expands the tourism market. The growth of ecotourism and digital tourism brings economic benefits through job creation and revenue generation for local communities. This information aids decision-making and policy formulation for sustainable economic development in tourisme news. Keywords: adaptation, collectivism, social support, social endorsement, perceived credibility, issue involvement. 

SOURCE: International Researcher and Student Conference (IRSC) 2023 

AUTHOR: Jia En Choo, Chia Yen Yang and Kok Wai Chew 

RESEARCH CENTRE: CEIS

SDG: 12

CITATION: Jia En Choo, Chia Yen Yang and Kok Wai Chew, "Impulse Purchasing Behaviour Toward Mobile Wallet in Malaysia: A stimulus-organism-response Approach", https://www.tarc.edu.my/files/fafb/A13C1C12-1587-4C82-BDB2-71F7BC3BD7E5.pdf

ABSTRACT:

This research aims to investigate determinants of consumers' satisfaction and perceived enjoyment of using mobile wallet, subsequently affecting impulsive buying behavior. Using Stimulus-Organism-Response (S-O-R) Model, the determinants of this study include effort expectancy, privacy and security risk, app incentives, visual attractiveness, social influence. A total of 364 questionnaires were distributed to mobile wallet users? The results show that effort expectancy, app incentives and visual attractiveness are positively related to perceived satisfaction and perceived enjoyment with E-wallet. Furthermore, it reveals that perceived enjoyment affects impulse purchase. This research provides recommendations to service providers in improving the functions and features of E-wallet. 

SOURCE: International Journal of Application on Economics and Business (IJAEB) 

AUTHOR: Tay Lee Chin, Tan Fee Yean and Hon-Wei Leow   

RESEARCH CENTRE: CEIS

SDG: 12

CITATION: Tay Lee Chin, Tan Fee Yean and Hon-Wei Leow, "Probing Determinants of University Academicians' Knowledge Sharing Intention", in IJAEB Untar, Vol. 1 No. 2 (2023): May 2023, doi: https://doi.org/10.24912/ijaeb.v1i2.532-542

ABSTRACT:

The determinants of information sharing intention are identified in this paper (i.e., managerial support, interpersonal trust, and reciprocity). Data were collected from questionnaires from academicians in the Malaysian private universities. Multiple regression analysis was performed to test the analysis. Management support, interpersonal trust and reciprocity positively influence knowledge sharing intention. The results revealed management support, interpersonal trust and reciprocity play significant roles in determining academicians’ knowledge sharing intentions. Based on the insights of social exchange theory, this study discovered that strong effects of managerial support, interpersonal trust, and reciprocity on information sharing intention. Hence, social exchange theory is extended to the knowledge sharing intention among academicians’ universities. For the university to encourage knowledge sharing intention, they may improve their current management style and maintain a work environment that encourages employees to trust each other. 

SOURCE: Malaysian Journal of Consumer and Family Economics 

AUTHOR: Siti Intan Nurdiana Wong Abdullah, Sharifah Faridah Syed Ali, Phuah Kit Teng  

RESEARCH CENTRE: CDB

SDG: 17

CITATION: Siti Intan Nurdiana Wong Abdullah, Sharifah Faridah Syed Ali, Phuah Kit Teng, "Love, Trust and Follow Them? The Role of Social Media Influencers on Luxury Cosmetics Brands' Purchase Intention Among Malaysian Urban Women", Malaysian Journal of Consumer and Family Economics (MAJCAFE) Vol 30 (2023) https://www.majcafe.com : eISSN : 2948-4189, DOI : https://doi.org/10.60016/majcafe.v30.11 

ABSTRACT:

Luxury cosmetics brands are growing in Malaysia, especially among urban women. In this age, influencer marketing plays a significant role as many luxury cosmetic brands are partnering with social media influencers or key opinion leaders (KOLs) to increase their brand credibility and consumers' desire. Despite this, the effectiveness of influencer marketing for luxury brands has resulted in mixed findings. As such, this study applies social influence theory to investigate the role of social media influencers (SMI), specifically on the relationships between trustworthiness and attractiveness towards the consumers’ attitude and purchase intention of luxury cosmetic brands. Using a quantitative survey of 240 Malaysian urban women collected from two major shopping malls, the data were analyzed using the structural equation modeling technique. Interestingly, the result of this study confirms that the attractiveness of the SMI was more critical than trustworthiness. Meanwhile, the attitude significantly mediated between attractiveness and their intention to purchase luxury cosmetic brands. This study also presents the implications and recommendations for future research. This study offers a novel perspective and gives insights to marketers of luxury cosmetic brands, especially on the suitability of selecting SMI to attract its target market. 

SOURCE: Quantum Journal of Social Sciences and Humanities

AUTHOR: Gan, K, W., Lau, A. J. W., Au Yeong, E. X. X., Lau, E. J. W., Lim, C.S., Yeo, C. M., Wong, S. C.

RESEARCH CENTRE: CEIS

SDG: 3

CITATION: Gan, K, W., Lau, A. J. W., Au Yeong, E. X. X., Lau, E. J. W., Lim, C.S., Yeo, C. M., Wong, S. C." Embracing Green Eats: A Preliminary Exploration of Willingness to Try Plant-Based Meat", Quantum Journal of Social Sciences and Humanities, 5(3): 48-59. eISSN: 2716-6481 https://doi.org/10.55197/qjssh.v5i3.360 

ABSTRACT:

Demand for plant-based meat (PBM) alternatives is growing steadily in Malaysia, as reflected in the increasing number of these products sold in major grocery stores today. Unlike meat substitutes of the past, this often lacked the taste and appearance of real meat and tended to have an artificial aftertaste. The technological advancements allow PBM to closely resemble actual meat in both taste and appearance nowadays. It serves as an alternative to conventional meat in terms of texture, taste, and appearance. Therefore, this research aims to examine consumers' willingness to try PBM. The study engaged 213 respondents, and the data were analysed quantitatively using descriptive and inferential statistics. The current findings indicate that a majority of the respondents held favourable views on the characteristics of PBM, agreeing that it is a viable dietary alternative. Furthermore, the findings revealed that younger consumers exhibiting higher positive perceptions and readiness to try PBM. These empirical findings provide valuable insights for local government authorities and manufacturers to understand the level of willingness to try PBM and seek to enhance awareness and recognition of PBM as a dietary alternative, complementing existing dietary choices. 

SOURCE: IIUM Journal of Case Studies in Management

AUTHOR: Tin Shin Thed & Zaleha Othman

RESEARCH CENTRE: CEIS

SDG: 3

CITATION: Tin Shin Thed & Zaleha Othman, " Paradigm Industry Sdn Bhd Effective Marketing Turnaround Strategies", IIUM Journal of Case Studies in Management: Vol. 15, No. 2, August 2024, pp.42-54 ISSN: 2810-2327 e-ISSN: 2710-7175 

ABSTRACT:

In the dynamic landscape of the nutraceutical industry, Paradigm Industry Sdn. Bhd. (PISB) faces the imperative to refine its marketing strategies to align with evolving customer demands and industry trends. Situated in Klang Sentral, Malaysia, PISB operates as a pivotal player in nutraceutical-based trading and manufacturing. This case study delves into the pivotal challenges encountered by PISB and elucidates the transformative measures implemented to fortify its market presence. At the core of the narrative lies the indispensability of effective Customer Relationship Management (CRM). Through a meticulous analysis, the case underscores how CRM efficacy serves as the linchpin for sustained customer satisfaction and loyalty amidst an increasingly competitive milieu. Furthermore, the case study delineates the profound impact of re-mapping future New Product Development (NPD) initiatives. By leveraging insights gleaned from CRM analytics and astute market assessments, PISB embarks on a strategic trajectory to conceptualise and introduce novel products that resonate with evolving consumer needs and market dynamics. Upon delving into this case study, readers gain a nuanced understanding of the pivotal role of CRM effectiveness, the imperatives of re-strategising market positioning in nutraceutical businesses, and the transformative impact of re-mapping NPD endeavours. Through the lens of PISB's journey, this case study serves as a beacon for organisations navigating the intricacies of the dynamic nutraceutical landscape, offering actionable insights to fortify market resilience and drive sustained growth. 

SOURCE: Journal of Business and Finance in Emerging Markets

AUTHOR: Amy Yeo Chu May, Tay Lee Chin, Grace Lim Chia Yien, Chin Mui Yin

RESEARCH CENTRE: CBPR

SDG: 4

CITATION: Amy Yeo Chu May, Tay Lee Chin, Grace Lim Chia Yien, Chin Mui Yin, " Interweaving Students' key Sustainability Competencies with Sustainability Development Knowledge (SDK): The Influencing Role of Learning and Teaching“，Journal of Business and Finance in Emerging Markets, Volume 6 (2), 2023, 47-66 

ABSTRACT:

This study aims to determine to what extent the essential sustainability competencies of students support and enable the University to achieve the United Nation’s Sustainability Development Goals (UN SDGs). The students’ awareness and knowledge of SDGs are pertinent and essential to be prepared and equipped for their future working life. Design/methodology/approach - A case study using an online survey collected 320 respondents. SPSS and Smart-PLS were employed as statistical packages to analyze the collected data. Two primary competencies, specifically interpersonal and normative abilities, showed a significant direct correlation with knowledge in sustainable development. However, neither the students' academic performance appeared to act as a mediating factor, nor did educational initiatives related to learning and teaching serve as moderators influencing the connection between these key competencies and their knowledge in sustainable development. The results can be used as a guide for subject and program instructors to incorporate the necessary sustainability competencies. They may also aid policymakers in crafting policies and procedures focusing on crucial sustainable skills, considering their potential application in selecting and recruiting human resources. This study contributes to the existing literature by validating that students who possess interpersonal skills (such as collaborating sustainably with team members) and normative competencies (like introducing and implementing novel sustainability concepts and ideas) will enhance their awareness and understanding of sustainability. Therefore, it emphasizes the need for well-designed courses, programs, and curricula to prioritize these two crucial competencies. 

SOURCE: Southeast Asia Research Centre for Humanities

AUTHOR: Chow Yee Peng

RESEARCH CENTRE: CBPR

SDG: 5

CITATION: Chow Yee Peng, " Promoting a Gender-Inclusive Digital Economy in China and Malaysia", Southeast Asia Research Centre for Humanities

ABSTRACT:None

SOURCE: Bulletin of the Geological Society of Malaysia

AUTHOR: AP Dr Khoong Tai Wai, Prof Baba Musta, Dr Kumara Adji Kusuma, Dr Chong Kok Fei, Dr Ow Mun Waei, AP Dr Phuah Kit Teng

RESEARCH CENTRE: CDB

SDG: 7

CITATION: AP Dr Khoong Tai Wai, Prof Baba Musta, Dr Kumara Adji Kusuma, Dr Chong Kok Fei, Dr Ow Mun Waei, AP Dr Phuah Kit Teng, " ASEAN geology bibliometric analysis: A way forward for sustainable development", Bulletin of the Geological Society of Malaysia, Volume 78, November 2024, pp. 5 - 16 DOI: https://doi.org/10.7186/bgsm78202402 

ABSTRACT:

Geology has facilitated societal growth and development. This study analysed the latest development in geology research within 10 ASEAN countries. The VOSviewer software was utilised to examine the distribution of bibliometric maps. The data was acquired from the Scopus database through a data filtering process using the “geology” terms contained in the title, keyword, and abstract. A total of 2,319 articles published between 2018 and 2022 were chosen to capture the prevailing latest circumstances. The findings showed a notable change in geology study throughout the five-year duration, with the number of articles published decreasing from 407 in 2018 to 265 in 2022. The VOSviewer association strength method further revealed the five terms with the highest frequency occurrences, namely geology (794 occurrences), structural geology (259 occurrences), engineering geology (278 occurrences), geophysics (240 occurrences), and remote sensing (214 occurrences). The terms were further categorised into seven distinct clusters, consisting of geology, structural geology, seismology, economic geology, deposits, engineering geology, and volcanoes. Both Indonesia and Malaysia were the most significant countries associated with the geology terms. The emerging latest terms adopted were gas engineering, environmental technology, tourism, machine learning, and sustainable development. This study serves as a valuable point of reference and a source of contemplation for researchers seeking to explore additional research areas, particularly in the field of geology within the ASEAN territory. 

SOURCE: Sustainable Development

AUTHOR: Kriskkumar Karunanithi, Wency Bui Kher Thinng, Tan Houng Chien

RESEARCH CENTRE: CEIS

SDG: 7

CITATION: Kriskkumar Karunanithi, Wency Bui Kher Thinng, Tan Houng Chien, "Green gross domestic product: A bibliometric analysis",  Sustainable Development, DOI: 10.1002/sd.3006 

ABSTRACT:

Green gross domestic product (GGDP) is a measure of economic performance that takes into account environmental aspects. This paper analyses the bibliographic data of 1321 articles retrieved from the Scopus database to shed some light on the GGDP literature for the past 47 years (1976–2022). Using VOSviewer, a combination of performance analysis (publication trend, top authors, top countries, top journals) and science mapping techniques (co-citation and co-occurrence) were employed. The cocitation analysis reveals three thematic clusters, namely: (1) political and social science dimensions of social and environmental reporting, (2) environmental disclosures, and (3) systematic review of social and environmental accounts. The co-occurrence analysis indicates a trend towards climate change and corporate governance, with a notable shift in focus from European and Eurasian countries to China. More importantly, this study offers valuable insights into the growing body of literature on GGDP, while emphasising the need for greater geographical representation and collaboration to advance the field. 

SOURCE: Environment, Development and Sustainability (2024)

AUTHOR: Mui-Yin Chin, Sheue-Li Ong, Daniel Boon-Yann Ooi and Chin-Hong Puah

RESEARCH CENTRE: CBRP

SDG: 7

CITATION: Mui-Yin Chin, Sheue-Li Ong, Daniel Boon-Yann Ooi and Chin-Hong Puah, " The impact of green finance on environmental degradation in BRI region", Environment, Development and Sustainability (2024) 26:303–318, https://doi.org/10.1007/s10668-022-02709-5

ABSTRACT:

The Belt and Road Initiative (BRI) is one of the largest infrastructure projects in the world, accounting for more than 30% of global GDP and 60% of world population. The economic growth of BRI member countries can be improved signifcantly, attributable to the success‑ fulness of the infrastructure projects. The increased economic growth indirectly leads to higher energy consumption and environmental damage. In response to this, the BRI estab‑ lished a new concept and version of the project, namely green BRI. Thus, this study aims to examine if green fnance plays a signifcant role in mitigating environmental degradation in the BRI region. Utilising a Generalised Method of Moments approach, we fnd green fnance is negatively and signifcantly correlated with environmental degradation, suggest‑ ing green fnance play an essential role to reduce the deterioration of environmental qual‑ ity, while enhancing economic growth at the same time. In conclusion, BRI member states should continue promoting green fnance by implementing incentive schemes, such as subsidising interest rates for the green loan, reducing corporate tax and establishing green credit guarantee scheme. Besides, in order simultaneously enhance economic growth, pro‑ mote sustainability and achieve the 2030 Sustainable Development Goals, both govern‑ ments and private sector should work hand in hand to promote green transformation of BRI. 

SOURCE: International Journal of Business and Technology Management

AUTHOR: Khoong Tai Wai, Wan Laailatul Hanim Mat Desa, Cheah Ka-Shing

RESEARCH CENTRE: CDB

SDG: 11

CITATION: Khoong Tai Wai, Wan Laailatul Hanim Mat Desa, Cheah Ka-Shing, "Application of Discrete Event Simulation in Modelling a SME Manufacturing System ", International Journal of Business and Technology Management, e-ISSN: 2682-7646 | Vol.6, No. 3, 537-544, 2024 DOI: https://doi.org/10.55057/ijbtm.2024.6.3.48 

ABSTRACT:

The utilisation of IR4.0 simulation technology within manufacturing sector to analytically examined, learned and verified through illustration modelling. This research objective is to simulate the production line of a SME helmet manufacturing and assess the efficiency, utilise ARENA software. The research obtained data provided by the organisation and direct observation, of each data process time and standard time in the production line. The painting production line been selected to simulate, whereby engaged in five different processes to produce a singular product helmet type. The ARENA simulation software adopted for model creation, and developed model undergoes verification and validation before the analysis of the simulation results. The analysis simulation results displayed increase in workers utilisation if the restructuring the resources allocation for dust vacuum and quality check point 2. The research is valuable for the company as it focuses on the critical need to improve the efficiency and utilisation of its production lines, which contributing to the overall advancement of the green economy. 

SOURCE: Media Matters

AUTHOR: Dr. Ong Sheue Li, AP. Dr. Chin Mui Yin, & AP. Dr Chong Shyue Chuan

RESEARCH CENTRE: CBPR

SDG: 11 

CITATION: Dr. Ong Sheue Li, AP. Dr. Chin Mui Yin, & AP. Dr Chong Shyue Chuan, "Practice of Networked Content Self-Regulation amongst Malaysian Users", Media Matters, Volume 6, Page 381-404

ABSTRACT:

The rapid advancement of Information and Communication Technology (ICT) has drastically altered the world and caused a surge in the creation and distribution of digital content. Malaysian authorities have established and authorised the communications and Multimedia Content Forum of Malaysia (Content Forum) as the designated industry forum to create a Content Code, a self-regulatory framework for managing networked content to manage this situation.  Therefore, this study aimed to provide insights into the extent, nature and gaps concerning how Malaysians self-regulate when consuming content across multiple screens and platforms. The researchers conducted focus group discussions, distributed questionnaires, and organised a short video competition to achieve their aims. The results showed that while most people were aware of the Content Code, they lacked in-depth knowledge. but Additionally, they relied on common sense and general knowledge to regulate content consumption. They believed that education was the most effective way to increase public awareness.

SOURCE: 1st Petra International Business and Accounting Conference 2023

AUTHOR: Phuah Kit Teng, Ow Mun Wai, Khoong Tai Wai, Shuh Fen Wong

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Phuah Kit Teng, Ow Mun Wai, Khoong Tai Wai, Shuh Fen Wong , "A Conceptual Study on Drivers of Sustainable Travel Destination Choice"", 1st Petra International Business and Accounting Conference 2023, page 11-12. 

ABSTRACT:

While there are claims about the tourism industry's resilience, a robust strategy for post crisis recovery is vital for its enduring survival. The multifaceted tourism market in Malaysia presents challenges for sustainable development and effective management of tourist destinations. It is imperative to grasp evolving sustainable trends, including digital and eco-tourism, to understand how the market responds to crises. Additionally, a notable absence of a unified theoretical framework capable of thoroughly explanning customer destination choices exists. This research seeks to explore the factors influencing tourists' environmentally responsible behavior and destination selections, proposing an enhanced model for such behavior.

SOURCE: 1st Petra International Business and Accounting Conference 2023

AUTHOR: Phuah Kit Teng, Ow Mun Wai, Khoong Tai Wai, Bernard Jit Heng Lim, Siti Intan Nurdiana Wong Abdullah

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Phuah Kit Teng, Ow Mun Wai, Khoong Tai Wai, Bernard Jit Heng Lim, Siti Intan Nurdiana Wong Abdullah , "Assessing Green Food Purchase Intentions in Malaysian Green and Non-green Consumers", 1st Petra International Business and Accounting Conference 2023, page 3-4. 

ABSTRACT:

The global emphasis on green products is notable, particularly in Malaysia, where there is a growing demand for environmentally friendly products. The malaysian market for eco-friendly products is still in its early stages, marked by a historical lack of focus on environmental protection, food safety, and animal welfare during periods of resource overutilization. Sustainable development has gained traction, supported by government policies and dedicated ministries for environment management, food safety, and animal protection.This has led to an increased awareness and concern in Malaysian society regarding issues related to food safety, animal welfare, and environmental protection. Therefore, it is imperative for green industries and marketers, especially those involved in crucial areas like animal welfare and eco-friendly products, to comprehend consumers' attitudes and intentions towards purchasing green products.

SOURCE: Southeast Asia Research Centre for Humanities

AUTHOR: Chow Yee Peng

RESEARCH CENTRE: CBPR

SDG: 12 

CITATION: Chow Yee Peng, "Building Digital Platforms for Enhancing ESG Reporting", Southeast Asia Research Centre for Humanities, 50 Years of Friendship, Jointly Working towards the China-Malaysia Community with a Shared Future, ISBN :978-6-26-978132-5

ABSTRACT:

None

SOURCE: The Key to a Thriving Future for Organization and Society

AUTHOR: Siti Intan Nurdiana Wong Abdullah, Phuah Kit Teng & Mazzlida Mat Deli

RESEARCH CENTRE: CDB

SDG: 12 

CITATION: Siti Intan Nurdiana Wong Abdullah, Phuah Kit Teng & Mazzlida Mat Deli, "Chapter 8: Sustainable Comsumption in a Tourism Context", The Key to a Thriving Future for Organization and Society, UKM Press, ISNB 978-6-29-486164-0

ABSTRACT:

None

SOURCE: 1st Petra International Business and Accounting Conference 2023

AUTHOR: Kit Teng Phuah, Mun Waei Ow, Tai Wai Khoong, Siew Boon Low

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Kit Teng Phuah, Mun Waei Ow, Tai Wai Khoong, Siew Boon Low , "Examining Factors for Reinstating Lapsed Medical Insurance: A Conceptual Study", 1st Petra International Business and Accounting Conference 2023, page 30-31. 

ABSTRACT:

Insurance plays a crucial role in supporting healthcare accessibility and affordability, Malaysia's shifting demographics, marked by a growing elderly population, intensify the demand for healthcare. However, mamny face obstacles due to high insurance costs and concerns about sustainability and social responsibility. The current challenge stems from the lack of a clear declaration addressing specific problems. The healthcare insurance industry is vital for financial security and access to essential services, yet policyholder retention remains a persistent challenge. Restoring expired medical insurance policies is crucial in bridging coverage gaps. Therefore, focused research on policyholder perspectives is essential to understand determinants influencing the reinstatement of lapsed medical insurance policies. 

SOURCE: 1st Petra International Business and Accounting Conference 2023

AUTHOR: Phuah Kit Teng, Poh Ling Chow, Chu May Yeo

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Phuah Kit Teng, Poh Ling Chow, Chu May Yeo , "Evaluating Digital Literacy's Influence on Employability", 1st Petra International Business and Accounting Conference 2023, page 13-14. 

ABSTRACT:

The process of digitalization serves as a catalyst for economic growth, playing a vital role in facilitating positive transformations. The implications of digitization on the labor market and employment are intricate, interrelated, and mutually reinforcing. Several nations have experienced a polarization of their employment markets directly resulting from the digitization process. On one hand, there is a growing demand for individuals possessing advanced cognitive and digital skills, along with the technical expertise required for jobs aligned with evolving technology. The anticipation is that future employment opportunities will predominantly revolve around high-skill, knowledge-intensive occupations, encompassing advanced managerial and technical roles. Despite extensive research on the advantages of digital literacy in educational and organizational contexts, there is a notable shortage of empirical investigations delving into the consequences of digital literacy on employability. This study aims to scrutinize the correlation between digital abilities and employability.

SOURCE: The 7th Seminar on the Twin Parks Cooperation between China and Malaysia

AUTHOR: Phuah Kit Teng, Nurakmal Binti Ahmad Mustaffa

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Phuah Kit Teng, Nurakmal Binti Ahmad Mustaffa, "Exploring Sustainable Development Paths of Ecotourism and Entomotourism in China and Malaysia through Bibliometrics Analysis", The 7th Seminar on the Twin Parks Cooperation between China and Malaysia, page 193

ABSTRACT:

The Malaysia Ministry of Tourism, Arts, and Culture recently finalized three strategic cooperation agreements and memoranda to enhance bilateral ties in tourism, art, and culture between China and Malaysia. These collaborations not only yield immediate benefits in tourism and cultural exchange but also establish a robust framework for continued cooperation, strategically aligned with the forthcoming 50th anniversary celebrations of diplomatic relations between Malaysia and China in 2024. Ecotourism initiatives aim to preserve natural ecosystems, cultures, and support indigenous communities. This study quantitatively examines ecotourism through Google Trends and bibliometric analysis, focusing on keywords like "ecotourism" to identify contributions from authors in Malaysia and China. Google Trends analysis reveals significant Malaysian interest in ecotourism, with 1,445 searches since 2003 to 2023, compared to 333 in China. In Malaysia, Putrajaya is the top-searched location, followed by Selangor, Sabah, Sarawak, and Kuala Lumpur, with popular topics including GIBS ecotourism resort, Nohutu ecotourism, campsites, and Ulu Yam. In China, Yunnan is the most searched location followed by Shanghai, Shaanxi, Beijing, and Hubei, with topics like sustainability, natural environment and economic development being popular. The ecotourism research in both countries has grown due to factors like sustainable development, tourist destinations, and environmental protection. The study also leveraged VOSviewer, analyzing 1,028 research articles from China and 432 from Malaysia (2003-2023) sourced from Scopus. The result shows that Chinese ecotourism research primarily focuses on tourist behavior, destinations, sustainable urban development, economic growth, protected areas, and environmental management, with recent trends shifting towards tourist behavior and destination preferences. Conversely, Malaysia's research centers on destination choice, natural reserve conservation, local and economic development, and Borneo conservation and community tourism, indicating a growing interest in addressing ecotourism issues in both countries. Comparative analysis of the software suggests a need for further research into tourist destinations of interest, enabling the personalization of travel experiences for tourists. 

SOURCE: 50 Years of Friendship, Jointly Working towards the China-Malaysia Community with a Shared Future

AUTHOR: Chang Kwok Boon

RESEARCH CENTRE: CEIS

SDG: 12 

CITATION: Chang Kewok Boon, "E-waste Management and Recycling: Game Changer under Global Development Initiatives", 50 Years of Friendship, Jointly Working towards the China-Malaysia Community with a Shared Future, Southeast Asia Research Centre for Humanities, ISBN 978-6-26-978132-5

ABSTRACT:

None

SOURCE: The Star newspaper

AUTHOR: Phuah Kit Teng & Lester Kong

RESEARCH CENTRE: CDB

SDG: 12 

CITATION: Phuah Kit Teng & Lester Kong, "Fear Factor", The Star newspaper, Opinion, Staredu, Sunday 7 July 2024

ABSTRACT:

None

SOURCE: International Journal of Indian Culture and Business Management

AUTHOR: Hemaloshinee Vasudevan, Diego Rafaek Roberto Cabreara Moya, Ravi Nagathanam, Farhanan Tahmida Newaz

RESEARCH CENTRE: CEIS

SDG: 12

CITATION: Hemaloshinee Vasudevan, Diego Rafaek Roberto Cabreara Moya, Ravi Nagathanam, Farhanan Tahmida Newaz, " Green training and pro-environmental behaviour enhancing education sustainable development goal at higher education institutions: conceptual approach", Int. J. Indian Culture and Business Management, Vol. 31, No. 3, 2024 

ABSTRACT:

This paper aims to conceptualise green training (GT) and pro-environmental behaviour at higher education institutions (HEIs) due to the increased in GT environmental awareness as one of the essential elements in the construction of the country’s capacity toward sustainable development. Education for sustainable development (ESD) is a space where people and their environment can grow and encourage awareness and deep knowledge toward environmental training and education. ESD is constructed of a pro-environmentally friendly attitude and behaviour for employees who feel like they are a component of green success. It also refers to critical human resource management activities that assist the achievement of environmental objectives. The best way to address environmental problems and protection  efforts are to change society’s daily attitudes and pro-environmental behaviour and practices by focusing on GT.. The lack of training on new green technologies was used to diagnose the problem of inadequate sustainability and limited at HEIs. 

SOURCE: Journal of Applied Science and Engineering

AUTHOR: Shuang Jin, Wei Chong Choo , Matemilola Bolaji Tunde, Yuxing Liu, Yijie Wang, and Wan Cheong Kin 

RESEARCH CENTRE: CBPR

SDG: 8

CITATION: Shuang Jin, Wei Chong Choo , Matemilola Bolaji Tunde, Yuxing Liu, Yijie Wang, and Wan Cheong Kin , "Research on the time varying between macroeconomic variables and the stock market volatility based on TVP-VAR model ", Journal of Applied Science and Engineering Vol 28, Issue 2(2024). DOI:10.6180/jase.202502_28(2).0008

ABSTRACT:

Chinese stock market is of great importance in promoting the healthy development of national economy and world economic integration. Effectively preventing risks and ensuring the safe and stable operation of the stock market is particularly crucial, which urgently needs to accurately depict the stock market volatility characteristics. Previous studies have overlooked the possible disturbances, which may cause the deviation of models with time-varying coefficients but constant volatility. For addressing this issue, this paper proposes to assume random volatilities via TVP-VAR (Time-Varying Parameter Vector AutoRegression) model estimated by MCMC (Markov Chain Monte Carlo) method. Benefited from accurately estimating and predicting, this paper provides a comprehensive interpretation of volatility effects of Chinese stock market. This paper has the important reference value for financial regulatory authorities and market investors. 

SOURCE: International Conference on Marketing, Entrepreneurship and Economics 2024 (ICMEE 2024)

AUTHOR: Prof Mary Lee Siew Cheng, Lim Ying Ying , Chang Vi Qian 

RESEARCH CENTRE: CBPR

SDG: 13

CITATION: Prof Mary Lee Siew Cheng, Lim Ying Ying , Chang Vi Qian, "Enhancing Financial Satisfaction through ESG factors : Exploring the Impact of Virtue Ethics on Investment Decisions", International Conference on Marketing, Entrepreneurship and Economics 2024 (ICMEE 2024), page 47-83, eISNB: 978-9-67-207246-1

ABSTRACT:

Despite the widespread acceptance of Environmental, Social, and Governance (ESG) practices on a global scale, there is a significant gap in research when it comes to understanding the specific effects of ESG components—climate risk, board independence, and human rights—on investor behaviour and financial contentment, especially in emerging markets such as Malaysia. Existing literature frequently fails to consider how these factors impact individual investment decisions, overlooking the intricate relationship between ethical considerations and financial results. Integrating these factors with ethical frameworks in investment decisions still needs to be explored. Notably, the effectiveness of virtue ethics in moderating financial outcomes within ESG investments has yet to be thoroughly examined, presenting a critical research gap. This research aimed to bridge this gap by investigating how ESG considerations impact investor satisfaction in Malaysia, concentrating on climate risk, human rights adherence, board governance independence and their influence on investment decisions. Thi research also examined the moderating role of virtue ethics in shaping financial satisfaction among investors and their investment decisions. Employing a cross-sectional online survey methodology, the analysis involved 105 respondents, utilising Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that increased awareness of climate risks, prioritising human rights, and ensuring board independence enhances financial satisfaction and encourages investment decisions. Moreover, virtue ethics influenced investment decisions significantly but did not moderate the relationship between financial satisfaction and these decisions. The research enriches the stakeholder theory and behavioral finance through an integration approach, offering actionable insights for market participants, corporations, educational bodies, and policymakers to promote ESG awareness and foster sustainable investment practices. This research enhances the comprehension of investment dynamics in Malaysia and provides valuable insights for stakeholders in the financial sector. 

SOURCE: 9th International Conference on Accounting and Finance (ICOAF-2024)

AUTHOR: Lim Ying Ying, Prof Mary Lee Siew Cheng 

RESEARCH CENTRE: CBPR

SDG: 13

CITATION: Lim Ying Ying, Prof Mary Lee Siew Cheng , "Influencing Investor Behaviour: How Human Rights, Climate Risk, and Board Independence Shape Corporate Reputation and Drive Investment Decisions", 9th International Conference on Accounting and Finance (ICOAF-2024), page 415-438, ISBN: 978-6-04-794510-8

ABSTRACT:

Amid the global emphasis on sustainability, using Environmental, Social, and Governance (ESG) criteria has become crucial in evaluating corporate success and gaining investor trust, particularly in emerging markets like Malaysia. This research uses the stakeholder theory framework to explore the impact of ESG factors - including climate risk, human rights, and board independence - on corporate reputation and investment decisions. The study conducted a cross-sectional online survey to gather perspectives from 105 individual investors familiar with ESG concepts. While the importance of ESG factors in corporate valuation and investor behaviour is acknowledged globally, there is a need for further investigation to comprehend the specific role of corporate reputation in translating ESG compliance into investment decisions in Malaysia. This knowledge gap is significant as investors and regulators increasingly scrutinise corporate conduct related to environmental impact, social responsibility, and governance practices. Through the use of Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis, the study elucidates how robust ESG practices enhance corporate reputation and positively influence investment decisions through mediation. The findings revealed that effective management of climate risks, stringent adherence to human rights standards, and board independence are directly linked to an improved corporate reputation, bolstering investor confidence and positively impacting investment decisions. Corporate reputation emerged as a significant intermediary, amplifying the influence of ESG compliance on investment decisions. This study contributes to the strategic discourse on ESG investment by highlighting the role of corporate reputation as a conduit through which ESG factors significantly shape investment patterns. It provides valuable insights for policymakers, corporate leaders, and investors aiming to optimise ESG integration in business and investment strategies.