SOURCE: International Researcher and Student Conference (IRSC) 2023 

AUTHOR: Vivien Wai Yan Ng* and Mary Lee 

RESEARCH CENTRE: CBRP

SDG: 11

CITATION: Vivien Wai Yan Ng* and Mary Lee, " Role of Sports Integrity in achieving sustainable development", https://www.tarc.edu.my/files/fafb/A13C1C12-1587-4C82-BDB2-71F7BC3BD7E5.pdf

ABSTRACT:

This study argues that sports integrity is necessary for sports to play their role in sustainable development. However, several high-profile integrity-related scandals have revealed that there is currently a lack of sports integrity in the sports industry. The lack of sports integrity has had numerous consequences, including undermining public confidences, endangering the credibility of sports and the manifestation of organized crime, all of which have an impact on the effectiveness of sports’ contribution to sustainable development. This article highlights some key challenges in developing sports integrity in the sports industry. These challenges include establishing a good governance structure, pressure on athletes to perform, financial incentives and athletes’ perceptions. This article concluded that the lack of sports integrity has had a negative influence on the sports industry, and it examines the role of sports in promoting sustainable development of the sports industry. The article further provides recommendations to overcome the challenges within the sports industry. 

SOURCE: International Researcher and Student Conference (IRSC) 2023 

AUTHOR: Jia En Choo, Chia Yen Yang and Kok Wai Chew 

RESEARCH CENTRE: CEIS

SDG: 12

CITATION: Jia En Choo, Chia Yen Yang and Kok Wai Chew, "Impulse Purchasing Behaviour Toward Mobile Wallet in Malaysia: A stimulus-organism-response Approach", https://www.tarc.edu.my/files/fafb/A13C1C12-1587-4C82-BDB2-71F7BC3BD7E5.pdf

ABSTRACT:

This research aims to investigate determinants of consumers' satisfaction and perceived enjoyment of using mobile wallet, subsequently affecting impulsive buying behavior. Using Stimulus-Organism-Response (S-O-R) Model, the determinants of this study include effort expectancy, privacy and security risk, app incentives, visual attractiveness, social influence. A total of 364 questionnaires were distributed to mobile wallet users? The results show that effort expectancy, app incentives and visual attractiveness are positively related to perceived satisfaction and perceived enjoyment with E-wallet. Furthermore, it reveals that perceived enjoyment affects impulse purchase. This research provides recommendations to service providers in improving the functions and features of E-wallet. 

SOURCE: International Researcher and Student Conference (IRSC) 2023 

AUTHOR: Wong Shuh Fen, Phuah, Kit Teng* , Ow Mun Waei and Khoong Tai Wai  

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Wong Shuh Fen, Phuah, Kit Teng* , Ow Mun Waei and Khoong Tai Wai ,"Go Beyond Conventional Ecotourism: A Conceptual Paper on Tourist Eco-Responsible Behaviour", https://www.tarc.edu.my/files/fafb/A13C1C12-1587-4C82-BDB2-71F7BC3BD7E5.pdf

ABSTRACT:

The tourism market in Malaysia exhibits significant diversity and heterogeneity, posing a significant challenge to the sustainable development and management of tourist destinations in the country. Sustainable development in tourism is typically assessed based on four key indicators: social, digital, economic, and environmental dimensions. However, upon closer examination, it becomes apparent that numerous other factors have an impact on the sustainable development of tourist destinations. In order to comprehend the emerging sustainable paradigm, such as digital and eco-tourism, it is crucial to consider how the market perceives and adapts to crises. Therefore, the aim of the study is to examine the antecedents of environmental responsible behaviour among tourists by proposing an extended model of environmental responsible behaviour. By comprehending tourists' preferences for ecotourism and digital experiences, businesses can identify market gaps and create new products and services that meet these interests. This boosts competitiveness, attracts diverse tourists, and expands the tourism market. The growth of ecotourism and digital tourism brings economic benefits through job creation and revenue generation for local communities. This information aids decision-making and policy formulation for sustainable economic development in tourisme news. Keywords: adaptation, collectivism, social support, social endorsement, perceived credibility, issue involvement. 

SOURCE: International Journal of Application on Economics and Business (IJAEB) 

AUTHOR: Tay Lee Chin, Tan Fee Yean and Hon-Wei Leow   

RESEARCH CENTRE: CEIS

SDG: 12

CITATION: Tay Lee Chin, Tan Fee Yean and Hon-Wei Leow, "Probing Determinants of University Academicians' Knowledge Sharing Intention", in IJAEB Untar, Vol. 1 No. 2 (2023): May 2023, doi: https://doi.org/10.24912/ijaeb.v1i2.532-542

ABSTRACT:

The determinants of information sharing intention are identified in this paper (i.e., managerial support, interpersonal trust, and reciprocity). Data were collected from questionnaires from academicians in the Malaysian private universities. Multiple regression analysis was performed to test the analysis. Management support, interpersonal trust and reciprocity positively influence knowledge sharing intention. The results revealed management support, interpersonal trust and reciprocity play significant roles in determining academicians’ knowledge sharing intentions. Based on the insights of social exchange theory, this study discovered that strong effects of managerial support, interpersonal trust, and reciprocity on information sharing intention. Hence, social exchange theory is extended to the knowledge sharing intention among academicians’ universities. For the university to encourage knowledge sharing intention, they may improve their current management style and maintain a work environment that encourages employees to trust each other. 

SOURCE: IOP Conference Series: Earth and Environmental Science 

AUTHOR: Siti Intan Nurdiana Wong Abdullah, Phuah Kit Teng, Bernard Lim Jit Heng, Kumarashvari Subramaniam, Jiang Yuling and Abdelrahman Mohamed Abdelrahman Shoep 

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Siti Intan Nurdiana Wong Abdullah  "Effect of Marketing Mix Strategies on the Buying Behaviour of Organic Products: Comparison Between Consumers in Malaysia and China", et al 2023 IOP Conf. Ser.: Earth Environ. Sci. 1165 012007 DOI:10.1088/1755-1315/1165/1/012007

ABSTRACT:

In recent years, organic food intake has been seen as a crucial component of sustainable transformation that have large impacts on the environment as well as on people's health. Many customers' consumption habits have shifted toward organic items, owing to the belief that eating organic foods is safer and free of toxins. The goal of this study is to examine the marketing mix impact of product, price, place, and promotional strategies on customer purchase of organic products among Malaysia and China consumers. A questionnaire was designed, and data was collected using purposive sampling from a total of 484 respondents, whereby 150 were Malaysians and 334 were China consumers. The structural equation modelling (SEM) technique was employed to test the hypothesized relationships using AMOS software. The result of the present study revealed that only price, product, and promotional strategies significantly influenced the respondents' buying decisions towards organic products. Furthermore, nationalities moderated the relationship between product and promotion whereby the effect of these two marketing mix strategies were more pronounced among Malaysians compared to China consumers. The findings of this study contribute to the existing body of knowledge on consumer behaviour particularly towards organic food market and offers marketers, producers and practitioners' insights to develop more effective marketing strategies to stimulate customers' demand towards organic products. 

SOURCE: International Journal of Business and Society

AUTHOR: Siti Intan Nurdiana Wong Abdullah, Pui Khin Them, Zaiton Samdin,Bernard Jit Heng Lim, Phuah Kit Theng

RESEARCH CENTRE: CDB

SDG: 8

CITATION: Siti Intan Nurdiana Wong Abdullah, Pui Khin Them, Zaiton Samdin,Bernard Jit Heng Lim,Phuah Kit Theng, "The Future of Social Enterprise Café in Malaysia: A Study on Millennials’ Perception and Intention", in IJBS Unimas,  Vol 23 No 3 (2022): International Journal of Business and Society, DOI: https://doi.org/10.33736/ijbs.5212.2022 

ABSTRACT:

Over the past decade, there have been a growing number of social enterprises in Malaysia, especially in the food and beverage industry. However, social enterprise cafes face various challenges in liquidity and lack of public awareness that hindered their progress. In view of this, millennials are the potential target market for social enterprises due to their rapid growth in population and increasing purchasing power. Millennials have high awareness of social issues and support for socially responsible organisations. Based on a survey collected from 424 millennials in Malaysia, data were analysed using the structural equation modelling. Results indicate that millennials are influenced by perceived price and attitude, followed by social norms, while social enterprise knowledge had a significant but weak influence on their intention. In moving forward, the findings suggest that social enterprise cafes could emphasize more on creating value through their pricing strategy and encourage knowledge sharing and attitude towards social enterprises to strengthen purchase intention towards social enterprise cafes. This study not only sheds light on millennials but also assist social enterprises to sustain their business and have a long-term impact on society and environmental causes. 

SOURCE: Journal of Management and Sustainability

AUTHOR: Kwek Choon Ling, Mary Lee Siew Cheng, Tan Xing Yi 

RESEARCH CENTRE: CEIS

SDG: 9

CITATION: Kwek Choon Ling, Mary Lee Siew Cheng, Tan Xing Yi , "Determinants of Corporate Sustainability in the Malaysian Construction Industry", April 2023 Journal of Management and Sustainability 13(1):166,DOI:10.5539/jms.v13n1p166

ABSTRACT:

Corporate sustainability is a key concern for corporation. This research intends to evaluate: (1) the influences of training and development and the components of human governance (i.e., transformational leadership, integrity and collectivism) on the corporate sustainability; (2) the impact of the components of human governance on training and development; and (3) the role of training and development in mediating the relationship between the components of human governance and corporate sustainability. Through an online questionnaire survey, 283 responses were collected from the Malaysia construction industry by using non-probability sampling technique. Statistical inferential analyses were carried out by utilising both SPSS Version 25.0 and SmartPLS 3.0. The results represented a significant positive relationship between the components of human governance, training and development, and corporate sustainability. This research also found that only transformational leadership and integrity (but not collectivism) have positive relationship on training and development. The research findings likewise evinced that training and development partially mediates the relationship between the components of human governance (i.e., transformational leadership and integrity but not collectivism) and corporate sustainability. This research contributes an unabridged theoretical perspective on corporate sustainability by providing a deeper understanding of how training and development and the components of human governance determine corporate sustainability as well as the relationships between transformational leadership, integrity and collectivism with corporate sustainability through the mediating role of training and development. Lastly, this research also promotes a better system and policies for organisations to achieve their goals of corporate sustainability. 

SOURCE: Business and Economic Research 

AUTHOR: Mui-Yin Chin, Lee-Peng Foo , Mohammad Falahatb and Hon–Choong Chin 

RESEARCH CENTRE: CBPR

SDG: 7

CITATION: Mui-Yin Chin, Lee-Peng Foo , Mohammad Falahatb and Hon–Choong Chin, 2023  , "Digital Free Trade Zone in Facilitating Small Medium Enterprises for Globalisation: A Perspective from Malaysia Small and Medium Enterprisesh ", Business and Economic Research, Macrothink Institute, vol. 13(2), pages 40-52, December,DOI: 10.5296/ber.v13i2.20835 

ABSTRACT:

The establishment of Digital Free Trade Zone (DFTZ) in Malaysia is closely related to the Chinese e-commerce giant. It was an initiative to spearhead Malaysia’s national e-Commerce strategic roadmap and empowering Small and Medium Enterprises (SMEs) to do crossborder commerce seamlessly. As such, this study aims to understand the perception of Malaysia SMEs towards DFTZ initiative and identify the hidden trepidation of Malaysia’s SMEs towards the e-commerce platforms via focus group interview as per Grounded Theory procedures. The findings reveal that about 40% of the interviewees are pessimistic about DFTZ and did not comprehend the potential benefit beyond it. Meanwhile, apart from incompatible cost structure and digital infrastructure development, lack of knowledge of technical support and digital talent in innovative marketing strategies are among the main reasons the interviewees hesitate to move towards e-commerce platforms. Therefore, the authorities are urge to take several measures such as providing significant incentives for SMEs to upskilling their workforce, nurturing technology talent and ensuring the development of digital infrastructure to eliminate the trepidation that Malaysia SMEs currently faced. Be realistic and pragmatic when reviewing the capabilities of local SMEs against the factory of the world is utmost important in helping them to go global and remain competitive. 

SOURCE: SAGE Open

AUTHOR: Muhammad Azam,Farah Khan, IIlhan Ozturk, Sameena Noor, Lim Chia Yien, Muhammad Maladoh Bah 

RESEARCH CENTRE: CBPR

SDG: 7

CITATION: Muhammad Azam,Farah Khan, IIlhan Ozturk, Sameena Noor, Lim Chia Yien, Muhammad Maladoh Bah, 2023, "Effects of Renewable Energy Consumption on Human Development: Empirical Evidence From Asian Countries", https://doi.org/10.1177/00219096231173387

ABSTRACT:

The aim of this study is to investigate the effects of renewable energy consumption along with some other regressors namely income by gross domestic product (GDP) per capita, foreign remittances, inflation rate, growth in population on human development in eight Asian countries (Pakistan, Malaysia, Sri Lanka, India, China, Indonesia, Bangladesh, and Japan) from 1995 to 2018. Based on the nature of panel balanced data, we employed the fully modified ordinary least squares and fixed-effects estimators for the empirical investigation. The empirical estimates exhibit that renewable energy usage, foreign remittances and real per capita income have substantial positive impacts on human development. In contrast, inflation rate and growth in population have negative link with human development in the sample countries. Empirical estimates reveal that renewable energy usage positively contribute enhancing human development. These findings expose that the availability and accessibility of renewable energy will not only improve human development rather will also help in accomplishing sustainable development goals. Empirical findings suggest that the management authorities need to allocate more budget in investment in renewable energy schemes and also create environment which facilitate by providing incentives to the private sector also for renewable energy production in the Asian countries. 

SOURCE: Malaysian Journal of Consumer and Family Economics 

AUTHOR: Siti Intan Nurdiana Wong Abdullah, Sharifah Faridah Syed Ali, Phuah Kit Teng  

RESEARCH CENTRE: CDB

SDG: 17

CITATION: Siti Intan Nurdiana Wong Abdullah, Sharifah Faridah Syed Ali, Phuah Kit Teng, "Love, Trust and Follow Them? The Role of Social Media Influencers on Luxury Cosmetics Brands' Purchase Intention Among Malaysian Urban Women", Malaysian Journal of Consumer and Family Economics (MAJCAFE) Vol 30 (2023) https://www.majcafe.com : eISSN : 2948-4189, DOI : https://doi.org/10.60016/majcafe.v30.11 

ABSTRACT:

Luxury cosmetics brands are growing in Malaysia, especially among urban women. In this age, influencer marketing plays a significant role as many luxury cosmetic brands are partnering with social media influencers or key opinion leaders (KOLs) to increase their brand credibility and consumers' desire. Despite this, the effectiveness of influencer marketing for luxury brands has resulted in mixed findings. As such, this study applies social influence theory to investigate the role of social media influencers (SMI), specifically on the relationships between trustworthiness and attractiveness towards the consumers’ attitude and purchase intention of luxury cosmetic brands. Using a quantitative survey of 240 Malaysian urban women collected from two major shopping malls, the data were analyzed using the structural equation modeling technique. Interestingly, the result of this study confirms that the attractiveness of the SMI was more critical than trustworthiness. Meanwhile, the attitude significantly mediated between attractiveness and their intention to purchase luxury cosmetic brands. This study also presents the implications and recommendations for future research. This study offers a novel perspective and gives insights to marketers of luxury cosmetic brands, especially on the suitability of selecting SMI to attract its target market.