SOURCE: International Journal of Business and Society

AUTHOR: Siti Intan Nurdiana Wong Abdullah, Pui Khin Them, Zaiton Samdin,Bernard Jit Heng Lim, Phuah Kit Theng

RESEARCH CENTRE: CDB

SDG: 8

CITATION: Siti Intan Nurdiana Wong Abdullah, Pui Khin Them, Zaiton Samdin,Bernard Jit Heng Lim,Phuah Kit Theng, "The Future of Social Enterprise Café in Malaysia: A Study on Millennials’ Perception and Intention", in IJBS Unimas,  Vol 23 No 3 (2022): International Journal of Business and Society, DOI: https://doi.org/10.33736/ijbs.5212.2022 

ABSTRACT:

Over the past decade, there have been a growing number of social enterprises in Malaysia, especially in the food and beverage industry. However, social enterprise cafes face various challenges in liquidity and lack of public awareness that hindered their progress. In view of this, millennials are the potential target market for social enterprises due to their rapid growth in population and increasing purchasing power. Millennials have high awareness of social issues and support for socially responsible organisations. Based on a survey collected from 424 millennials in Malaysia, data were analysed using the structural equation modelling. Results indicate that millennials are influenced by perceived price and attitude, followed by social norms, while social enterprise knowledge had a significant but weak influence on their intention. In moving forward, the findings suggest that social enterprise cafes could emphasize more on creating value through their pricing strategy and encourage knowledge sharing and attitude towards social enterprises to strengthen purchase intention towards social enterprise cafes. This study not only sheds light on millennials but also assist social enterprises to sustain their business and have a long-term impact on society and environmental causes. 

SOURCE: Journal of business and finance in emerging market

AUTHOR: Chu May Yeo, Lee Chin Tay, Chia Yen Lim, Mui Yin Chin

RESEARCH CENTRE: CEIS

SDG: 4

CITATION: Chu May Yeo, Lee Chin Tay, Chia Yen Lim, Mui Yin Chin, "Interweaving Studentss' Key Sustainability Competencies with Sustainability Development Knowledge (SDK): The Influencing Role of Learning and Teaching", Journal of Business and Finance in Emerging Markets 6(2):47-66 (2023). DOI:10.32770/jbfem.vol647-66 

ABSTRACT:

This study aims to determine to what extent the essential sustainability competencies of students support and enable the University to achieve the United Nation’s Sustainability Development Goals (UN SDGs). The students’ awareness and knowledge of SDGs are pertinent and essential to be prepared and equipped for their future working life. Design/methodology/approach - A case study using an online survey collected 320 respondents. SPSS and Smart-PLS were employed as statistical packages to analyze the collected data. Two primary competencies, specifically interpersonal and normative abilities, showed a significant direct correlation with knowledge in sustainable development. However, neither the students' academic performance appeared to act as a mediating factor, nor did educational initiatives related to learning and teaching serve as moderators influencing the connection between these key competencies and their knowledge in sustainable development. The results can be used as a guide for subject and program instructors to incorporate the necessary sustainability competencies. They may also aid policymakers in crafting policies and procedures focusing on crucial sustainable skills, considering their potential application in selecting and recruiting human resources. This study contributes to the existing literature by validating that students who possess interpersonal skills (such as collaborating sustainably with team members) and normative competencies (like introducing and implementing novel sustainability concepts and ideas) will enhance their awareness and understanding of sustainability. Therefore, it emphasizes the need for well-designed courses, programs, and curricula to prioritize these two crucial competencies.

SOURCE: Public Policy Studies

AUTHOR: Amy Yeo Chu May, Eyva Lim Koon Hui 

RESEARCH CENTRE: CEIS

SDG: 4

CITATION: Amy Yeo Chu May, Eyva Lim Koon Hui "The Prospect of Business Undergraduates’ Intention to Engage in Digital Entrepreneurship: Do Government Initiatives Matter?", (2023). Public Policy Studies, https://econjournals.sgh.waw.pl/. eISSN: 2719-7131 , DOI: 10.33119/KSzPP/2023.1.1  

ABSTRACT:

The synergies between rapid information technology (IT) development and the shifting paradigms of economic transactions have led to the emergence of digital entrepreneurship. This study aims to investigate potential precursors affecting the intention of final-year business students to engage in digital entrepreneurship. This research was examining the IT acceptance among the business students by employing two tailored technology acceptance models based on the theory of planned behavior and theory of reasoned action models. A sample of 302 respondents were analyzed using SPSS and Smart-PLS. The results revealed that fresh graduates’ intentions to engage in digital entrepreneurship were significantly influenced by their own attitudes towards IT. The study also reaffirmed that the dimensions of I. Ajzen’s theory of planned behavior model, including attitude towards IT, perceived usefulness, perceived ease of use, subjective norms except perceived risk have a “direct effect” on undergraduates’ interest in an Internet-based business model. Although the results have contributed to filling the paucity of the empirical research in digital entrepreneurship, particularly in the Asian region, the availability of information technology, government resources and support to affect digital usage and behavior are not to be underestimated. 

SOURCE: SAGE Open

AUTHOR: Muhammad Azam,Farah Khan, IIlhan Ozturk, Sameena Noor, Lim Chia Yien, Muhammad Maladoh Bah 

RESEARCH CENTRE: CBPR

SDG: 7

CITATION: Muhammad Azam,Farah Khan, IIlhan Ozturk, Sameena Noor, Lim Chia Yien, Muhammad Maladoh Bah, 2023, "Effects of Renewable Energy Consumption on Human Development: Empirical Evidence From Asian Countries", https://doi.org/10.1177/00219096231173387

ABSTRACT:

The aim of this study is to investigate the effects of renewable energy consumption along with some other regressors namely income by gross domestic product (GDP) per capita, foreign remittances, inflation rate, growth in population on human development in eight Asian countries (Pakistan, Malaysia, Sri Lanka, India, China, Indonesia, Bangladesh, and Japan) from 1995 to 2018. Based on the nature of panel balanced data, we employed the fully modified ordinary least squares and fixed-effects estimators for the empirical investigation. The empirical estimates exhibit that renewable energy usage, foreign remittances and real per capita income have substantial positive impacts on human development. In contrast, inflation rate and growth in population have negative link with human development in the sample countries. Empirical estimates reveal that renewable energy usage positively contribute enhancing human development. These findings expose that the availability and accessibility of renewable energy will not only improve human development rather will also help in accomplishing sustainable development goals. Empirical findings suggest that the management authorities need to allocate more budget in investment in renewable energy schemes and also create environment which facilitate by providing incentives to the private sector also for renewable energy production in the Asian countries. 

SOURCE: Business and Economic Research 

AUTHOR: Mui-Yin Chin, Lee-Peng Foo , Mohammad Falahatb and Hon–Choong Chin 

RESEARCH CENTRE: CBPR

SDG: 7

CITATION: Mui-Yin Chin, Lee-Peng Foo , Mohammad Falahatb and Hon–Choong Chin, 2023  , "Digital Free Trade Zone in Facilitating Small Medium Enterprises for Globalisation: A Perspective from Malaysia Small and Medium Enterprisesh ", Business and Economic Research, Macrothink Institute, vol. 13(2), pages 40-52, December,DOI: 10.5296/ber.v13i2.20835 

ABSTRACT:

The establishment of Digital Free Trade Zone (DFTZ) in Malaysia is closely related to the Chinese e-commerce giant. It was an initiative to spearhead Malaysia’s national e-Commerce strategic roadmap and empowering Small and Medium Enterprises (SMEs) to do crossborder commerce seamlessly. As such, this study aims to understand the perception of Malaysia SMEs towards DFTZ initiative and identify the hidden trepidation of Malaysia’s SMEs towards the e-commerce platforms via focus group interview as per Grounded Theory procedures. The findings reveal that about 40% of the interviewees are pessimistic about DFTZ and did not comprehend the potential benefit beyond it. Meanwhile, apart from incompatible cost structure and digital infrastructure development, lack of knowledge of technical support and digital talent in innovative marketing strategies are among the main reasons the interviewees hesitate to move towards e-commerce platforms. Therefore, the authorities are urge to take several measures such as providing significant incentives for SMEs to upskilling their workforce, nurturing technology talent and ensuring the development of digital infrastructure to eliminate the trepidation that Malaysia SMEs currently faced. Be realistic and pragmatic when reviewing the capabilities of local SMEs against the factory of the world is utmost important in helping them to go global and remain competitive. 

SOURCE: International Journal of Economic Policy in Emerging Economies

AUTHOR: Mei Foong Wong 

RESEARCH CENTRE: CBPR

SDG: 8

CITATION: Mei Foong Wong, "The effect of statutory reserve requirement on conventional banks’ dividend decision in Malaysia", International Journal of Economic Policy in Emerging Economies, Vol 18, No. 3-4 (2023). DOI: https://doi/10.1504/IJEPEE.2023.136307

ABSTRACT:

Dividend policy persists as one of the most important unsolved issues in finance involving in the banking industry. Hence, this study investigates the effect of statutory reserve requirement and bank-specific factors on bank dividend payout decision. Based on all listed conventional banks from Malaysia for the period 2001-2018, the dividend decision model is predicted by applying the panel cointegration test, fully modified ordinary least squares, dynamic ordinary least squares and panel Granger causality test. The findings offer evidence of the positive impact of reserve funds and liquidity on conventional banks' dividend decision. The results also indicate that non-performing loan and leverage have significant and negative impact on bank dividend decision. Further analyses show that there is a long-run causality association running from reserve funds and bank-specific factors to dividend decision. Hence, policymakers should strive to formulate appropriate policies to mitigate the possibility undermining impacts on a nation's growth. 

SOURCE: Journal of Management and Sustainability

AUTHOR: Kwek Choon Ling, Mary Lee Siew Cheng, Tan Xing Yi 

RESEARCH CENTRE: CEIS

SDG: 9

CITATION: Kwek Choon Ling, Mary Lee Siew Cheng, Tan Xing Yi , "Determinants of Corporate Sustainability in the Malaysian Construction Industry", April 2023 Journal of Management and Sustainability 13(1):166,DOI:10.5539/jms.v13n1p166

ABSTRACT:

Corporate sustainability is a key concern for corporation. This research intends to evaluate: (1) the influences of training and development and the components of human governance (i.e., transformational leadership, integrity and collectivism) on the corporate sustainability; (2) the impact of the components of human governance on training and development; and (3) the role of training and development in mediating the relationship between the components of human governance and corporate sustainability. Through an online questionnaire survey, 283 responses were collected from the Malaysia construction industry by using non-probability sampling technique. Statistical inferential analyses were carried out by utilising both SPSS Version 25.0 and SmartPLS 3.0. The results represented a significant positive relationship between the components of human governance, training and development, and corporate sustainability. This research also found that only transformational leadership and integrity (but not collectivism) have positive relationship on training and development. The research findings likewise evinced that training and development partially mediates the relationship between the components of human governance (i.e., transformational leadership and integrity but not collectivism) and corporate sustainability. This research contributes an unabridged theoretical perspective on corporate sustainability by providing a deeper understanding of how training and development and the components of human governance determine corporate sustainability as well as the relationships between transformational leadership, integrity and collectivism with corporate sustainability through the mediating role of training and development. Lastly, this research also promotes a better system and policies for organisations to achieve their goals of corporate sustainability. 

SOURCE: IOP Conference Series: Earth and Environmental Science 

AUTHOR: Siti Intan Nurdiana Wong Abdullah, Phuah Kit Teng, Bernard Lim Jit Heng, Kumarashvari Subramaniam, Jiang Yuling and Abdelrahman Mohamed Abdelrahman Shoep 

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Siti Intan Nurdiana Wong Abdullah  "Effect of Marketing Mix Strategies on the Buying Behaviour of Organic Products: Comparison Between Consumers in Malaysia and China", et al 2023 IOP Conf. Ser.: Earth Environ. Sci. 1165 012007 DOI:10.1088/1755-1315/1165/1/012007

ABSTRACT:

In recent years, organic food intake has been seen as a crucial component of sustainable transformation that have large impacts on the environment as well as on people's health. Many customers' consumption habits have shifted toward organic items, owing to the belief that eating organic foods is safer and free of toxins. The goal of this study is to examine the marketing mix impact of product, price, place, and promotional strategies on customer purchase of organic products among Malaysia and China consumers. A questionnaire was designed, and data was collected using purposive sampling from a total of 484 respondents, whereby 150 were Malaysians and 334 were China consumers. The structural equation modelling (SEM) technique was employed to test the hypothesized relationships using AMOS software. The result of the present study revealed that only price, product, and promotional strategies significantly influenced the respondents' buying decisions towards organic products. Furthermore, nationalities moderated the relationship between product and promotion whereby the effect of these two marketing mix strategies were more pronounced among Malaysians compared to China consumers. The findings of this study contribute to the existing body of knowledge on consumer behaviour particularly towards organic food market and offers marketers, producers and practitioners' insights to develop more effective marketing strategies to stimulate customers' demand towards organic products. 

SOURCE: International Researcher and Student Conference (IRSC) 2023 

AUTHOR: Wong Shuh Fen, Phuah, Kit Teng* , Ow Mun Waei and Khoong Tai Wai  

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Wong Shuh Fen, Phuah, Kit Teng* , Ow Mun Waei and Khoong Tai Wai ,"Go Beyond Conventional Ecotourism: A Conceptual Paper on Tourist Eco-Responsible Behaviour", https://www.tarc.edu.my/files/fafb/A13C1C12-1587-4C82-BDB2-71F7BC3BD7E5.pdf

ABSTRACT:

The tourism market in Malaysia exhibits significant diversity and heterogeneity, posing a significant challenge to the sustainable development and management of tourist destinations in the country. Sustainable development in tourism is typically assessed based on four key indicators: social, digital, economic, and environmental dimensions. However, upon closer examination, it becomes apparent that numerous other factors have an impact on the sustainable development of tourist destinations. In order to comprehend the emerging sustainable paradigm, such as digital and eco-tourism, it is crucial to consider how the market perceives and adapts to crises. Therefore, the aim of the study is to examine the antecedents of environmental responsible behaviour among tourists by proposing an extended model of environmental responsible behaviour. By comprehending tourists' preferences for ecotourism and digital experiences, businesses can identify market gaps and create new products and services that meet these interests. This boosts competitiveness, attracts diverse tourists, and expands the tourism market. The growth of ecotourism and digital tourism brings economic benefits through job creation and revenue generation for local communities. This information aids decision-making and policy formulation for sustainable economic development in tourisme news. Keywords: adaptation, collectivism, social support, social endorsement, perceived credibility, issue involvement. 

SOURCE: International Researcher and Student Conference (IRSC) 2023 

AUTHOR: Jia En Choo, Chia Yen Yang and Kok Wai Chew 

RESEARCH CENTRE: CEIS

SDG: 12

CITATION: Jia En Choo, Chia Yen Yang and Kok Wai Chew, "Impulse Purchasing Behaviour Toward Mobile Wallet in Malaysia: A stimulus-organism-response Approach", https://www.tarc.edu.my/files/fafb/A13C1C12-1587-4C82-BDB2-71F7BC3BD7E5.pdf

ABSTRACT:

This research aims to investigate determinants of consumers' satisfaction and perceived enjoyment of using mobile wallet, subsequently affecting impulsive buying behavior. Using Stimulus-Organism-Response (S-O-R) Model, the determinants of this study include effort expectancy, privacy and security risk, app incentives, visual attractiveness, social influence. A total of 364 questionnaires were distributed to mobile wallet users? The results show that effort expectancy, app incentives and visual attractiveness are positively related to perceived satisfaction and perceived enjoyment with E-wallet. Furthermore, it reveals that perceived enjoyment affects impulse purchase. This research provides recommendations to service providers in improving the functions and features of E-wallet. 

SOURCE: International Journal of Application on Economics and Business (IJAEB) 

AUTHOR: Tay Lee Chin, Tan Fee Yean and Hon-Wei Leow   

RESEARCH CENTRE: CEIS

SDG: 12

CITATION: Tay Lee Chin, Tan Fee Yean and Hon-Wei Leow, "Probing Determinants of University Academicians' Knowledge Sharing Intention", in IJAEB Untar, Vol. 1 No. 2 (2023): May 2023, doi: https://doi.org/10.24912/ijaeb.v1i2.532-542

ABSTRACT:

The determinants of information sharing intention are identified in this paper (i.e., managerial support, interpersonal trust, and reciprocity). Data were collected from questionnaires from academicians in the Malaysian private universities. Multiple regression analysis was performed to test the analysis. Management support, interpersonal trust and reciprocity positively influence knowledge sharing intention. The results revealed management support, interpersonal trust and reciprocity play significant roles in determining academicians’ knowledge sharing intentions. Based on the insights of social exchange theory, this study discovered that strong effects of managerial support, interpersonal trust, and reciprocity on information sharing intention. Hence, social exchange theory is extended to the knowledge sharing intention among academicians’ universities. For the university to encourage knowledge sharing intention, they may improve their current management style and maintain a work environment that encourages employees to trust each other. 

SOURCE: Malaysian Journal of Consumer and Family Economics 

AUTHOR: Siti Intan Nurdiana Wong Abdullah, Sharifah Faridah Syed Ali, Phuah Kit Teng  

RESEARCH CENTRE: CDB

SDG: 17

CITATION: Siti Intan Nurdiana Wong Abdullah, Sharifah Faridah Syed Ali, Phuah Kit Teng, "Love, Trust and Follow Them? The Role of Social Media Influencers on Luxury Cosmetics Brands' Purchase Intention Among Malaysian Urban Women", Malaysian Journal of Consumer and Family Economics (MAJCAFE) Vol 30 (2023) https://www.majcafe.com : eISSN : 2948-4189, DOI : https://doi.org/10.60016/majcafe.v30.11 

ABSTRACT:

Luxury cosmetics brands are growing in Malaysia, especially among urban women. In this age, influencer marketing plays a significant role as many luxury cosmetic brands are partnering with social media influencers or key opinion leaders (KOLs) to increase their brand credibility and consumers' desire. Despite this, the effectiveness of influencer marketing for luxury brands has resulted in mixed findings. As such, this study applies social influence theory to investigate the role of social media influencers (SMI), specifically on the relationships between trustworthiness and attractiveness towards the consumers’ attitude and purchase intention of luxury cosmetic brands. Using a quantitative survey of 240 Malaysian urban women collected from two major shopping malls, the data were analyzed using the structural equation modeling technique. Interestingly, the result of this study confirms that the attractiveness of the SMI was more critical than trustworthiness. Meanwhile, the attitude significantly mediated between attractiveness and their intention to purchase luxury cosmetic brands. This study also presents the implications and recommendations for future research. This study offers a novel perspective and gives insights to marketers of luxury cosmetic brands, especially on the suitability of selecting SMI to attract its target market. 

SOURCE: Quantum Journal of Social Sciences and Humanities

AUTHOR: Gan, K, W., Lau, A. J. W., Au Yeong, E. X. X., Lau, E. J. W., Lim, C.S., Yeo, C. M., Wong, S. C.

RESEARCH CENTRE: CEIS

SDG: 3

CITATION: Gan, K, W., Lau, A. J. W., Au Yeong, E. X. X., Lau, E. J. W., Lim, C.S., Yeo, C. M., Wong, S. C." Embracing Green Eats: A Preliminary Exploration of Willingness to Try Plant-Based Meat", Quantum Journal of Social Sciences and Humanities, 5(3): 48-59. eISSN: 2716-6481 https://doi.org/10.55197/qjssh.v5i3.360 

ABSTRACT:

Demand for plant-based meat (PBM) alternatives is growing steadily in Malaysia, as reflected in the increasing number of these products sold in major grocery stores today. Unlike meat substitutes of the past, this often lacked the taste and appearance of real meat and tended to have an artificial aftertaste. The technological advancements allow PBM to closely resemble actual meat in both taste and appearance nowadays. It serves as an alternative to conventional meat in terms of texture, taste, and appearance. Therefore, this research aims to examine consumers' willingness to try PBM. The study engaged 213 respondents, and the data were analysed quantitatively using descriptive and inferential statistics. The current findings indicate that a majority of the respondents held favourable views on the characteristics of PBM, agreeing that it is a viable dietary alternative. Furthermore, the findings revealed that younger consumers exhibiting higher positive perceptions and readiness to try PBM. These empirical findings provide valuable insights for local government authorities and manufacturers to understand the level of willingness to try PBM and seek to enhance awareness and recognition of PBM as a dietary alternative, complementing existing dietary choices. 

SOURCE: IIUM Journal of Case Studies in Management

AUTHOR: Tin Shin Thed & Zaleha Othman

RESEARCH CENTRE: CEIS

SDG: 3

CITATION: Tin Shin Thed & Zaleha Othman, " Paradigm Industry Sdn Bhd Effective Marketing Turnaround Strategies", IIUM Journal of Case Studies in Management: Vol. 15, No. 2, August 2024, pp.42-54 ISSN: 2810-2327 e-ISSN: 2710-7175 

ABSTRACT:

In the dynamic landscape of the nutraceutical industry, Paradigm Industry Sdn. Bhd. (PISB) faces the imperative to refine its marketing strategies to align with evolving customer demands and industry trends. Situated in Klang Sentral, Malaysia, PISB operates as a pivotal player in nutraceutical-based trading and manufacturing. This case study delves into the pivotal challenges encountered by PISB and elucidates the transformative measures implemented to fortify its market presence. At the core of the narrative lies the indispensability of effective Customer Relationship Management (CRM). Through a meticulous analysis, the case underscores how CRM efficacy serves as the linchpin for sustained customer satisfaction and loyalty amidst an increasingly competitive milieu. Furthermore, the case study delineates the profound impact of re-mapping future New Product Development (NPD) initiatives. By leveraging insights gleaned from CRM analytics and astute market assessments, PISB embarks on a strategic trajectory to conceptualise and introduce novel products that resonate with evolving consumer needs and market dynamics. Upon delving into this case study, readers gain a nuanced understanding of the pivotal role of CRM effectiveness, the imperatives of re-strategising market positioning in nutraceutical businesses, and the transformative impact of re-mapping NPD endeavours. Through the lens of PISB's journey, this case study serves as a beacon for organisations navigating the intricacies of the dynamic nutraceutical landscape, offering actionable insights to fortify market resilience and drive sustained growth. 

SOURCE: Journal of Business and Finance in Emerging Markets

AUTHOR: Amy Yeo Chu May, Tay Lee Chin, Grace Lim Chia Yien, Chin Mui Yin

RESEARCH CENTRE: CBPR

SDG: 4

CITATION: Amy Yeo Chu May, Tay Lee Chin, Grace Lim Chia Yien, Chin Mui Yin, " Interweaving Students' key Sustainability Competencies with Sustainability Development Knowledge (SDK): The Influencing Role of Learning and Teaching“，Journal of Business and Finance in Emerging Markets, Volume 6 (2), 2023, 47-66 

ABSTRACT:

This study aims to determine to what extent the essential sustainability competencies of students support and enable the University to achieve the United Nation’s Sustainability Development Goals (UN SDGs). The students’ awareness and knowledge of SDGs are pertinent and essential to be prepared and equipped for their future working life. Design/methodology/approach - A case study using an online survey collected 320 respondents. SPSS and Smart-PLS were employed as statistical packages to analyze the collected data. Two primary competencies, specifically interpersonal and normative abilities, showed a significant direct correlation with knowledge in sustainable development. However, neither the students' academic performance appeared to act as a mediating factor, nor did educational initiatives related to learning and teaching serve as moderators influencing the connection between these key competencies and their knowledge in sustainable development. The results can be used as a guide for subject and program instructors to incorporate the necessary sustainability competencies. They may also aid policymakers in crafting policies and procedures focusing on crucial sustainable skills, considering their potential application in selecting and recruiting human resources. This study contributes to the existing literature by validating that students who possess interpersonal skills (such as collaborating sustainably with team members) and normative competencies (like introducing and implementing novel sustainability concepts and ideas) will enhance their awareness and understanding of sustainability. Therefore, it emphasizes the need for well-designed courses, programs, and curricula to prioritize these two crucial competencies. 

SOURCE: Southeast Asia Research Centre for Humanities

AUTHOR: Chow Yee Peng

RESEARCH CENTRE: CBPR

SDG: 5

CITATION: Chow Yee Peng, " Promoting a Gender-Inclusive Digital Economy in China and Malaysia", Southeast Asia Research Centre for Humanities

ABSTRACT:None

SOURCE: Bulletin of the Geological Society of Malaysia

AUTHOR: AP Dr Khoong Tai Wai, Prof Baba Musta, Dr Kumara Adji Kusuma, Dr Chong Kok Fei, Dr Ow Mun Waei, AP Dr Phuah Kit Teng

RESEARCH CENTRE: CDB

SDG: 7

CITATION: AP Dr Khoong Tai Wai, Prof Baba Musta, Dr Kumara Adji Kusuma, Dr Chong Kok Fei, Dr Ow Mun Waei, AP Dr Phuah Kit Teng, " ASEAN geology bibliometric analysis: A way forward for sustainable development", Bulletin of the Geological Society of Malaysia, Volume 78, November 2024, pp. 5 - 16 DOI: https://doi.org/10.7186/bgsm78202402 

ABSTRACT:

Geology has facilitated societal growth and development. This study analysed the latest development in geology research within 10 ASEAN countries. The VOSviewer software was utilised to examine the distribution of bibliometric maps. The data was acquired from the Scopus database through a data filtering process using the “geology” terms contained in the title, keyword, and abstract. A total of 2,319 articles published between 2018 and 2022 were chosen to capture the prevailing latest circumstances. The findings showed a notable change in geology study throughout the five-year duration, with the number of articles published decreasing from 407 in 2018 to 265 in 2022. The VOSviewer association strength method further revealed the five terms with the highest frequency occurrences, namely geology (794 occurrences), structural geology (259 occurrences), engineering geology (278 occurrences), geophysics (240 occurrences), and remote sensing (214 occurrences). The terms were further categorised into seven distinct clusters, consisting of geology, structural geology, seismology, economic geology, deposits, engineering geology, and volcanoes. Both Indonesia and Malaysia were the most significant countries associated with the geology terms. The emerging latest terms adopted were gas engineering, environmental technology, tourism, machine learning, and sustainable development. This study serves as a valuable point of reference and a source of contemplation for researchers seeking to explore additional research areas, particularly in the field of geology within the ASEAN territory. 

SOURCE: Sustainable Development

AUTHOR: Kriskkumar Karunanithi, Wency Bui Kher Thinng, Tan Houng Chien

RESEARCH CENTRE: CEIS

SDG: 7

CITATION: Kriskkumar Karunanithi, Wency Bui Kher Thinng, Tan Houng Chien, "Green gross domestic product: A bibliometric analysis",  Sustainable Development, DOI: 10.1002/sd.3006 

ABSTRACT:

Green gross domestic product (GGDP) is a measure of economic performance that takes into account environmental aspects. This paper analyses the bibliographic data of 1321 articles retrieved from the Scopus database to shed some light on the GGDP literature for the past 47 years (1976–2022). Using VOSviewer, a combination of performance analysis (publication trend, top authors, top countries, top journals) and science mapping techniques (co-citation and co-occurrence) were employed. The cocitation analysis reveals three thematic clusters, namely: (1) political and social science dimensions of social and environmental reporting, (2) environmental disclosures, and (3) systematic review of social and environmental accounts. The co-occurrence analysis indicates a trend towards climate change and corporate governance, with a notable shift in focus from European and Eurasian countries to China. More importantly, this study offers valuable insights into the growing body of literature on GGDP, while emphasising the need for greater geographical representation and collaboration to advance the field. 

SOURCE: Environment, Development and Sustainability (2024)

AUTHOR: Mui-Yin Chin, Sheue-Li Ong, Daniel Boon-Yann Ooi and Chin-Hong Puah

RESEARCH CENTRE: CBRP

SDG: 7

CITATION: Mui-Yin Chin, Sheue-Li Ong, Daniel Boon-Yann Ooi and Chin-Hong Puah, " The impact of green finance on environmental degradation in BRI region", Environment, Development and Sustainability (2024) 26:303–318, https://doi.org/10.1007/s10668-022-02709-5

ABSTRACT:

The Belt and Road Initiative (BRI) is one of the largest infrastructure projects in the world, accounting for more than 30% of global GDP and 60% of world population. The economic growth of BRI member countries can be improved signifcantly, attributable to the success‑ fulness of the infrastructure projects. The increased economic growth indirectly leads to higher energy consumption and environmental damage. In response to this, the BRI estab‑ lished a new concept and version of the project, namely green BRI. Thus, this study aims to examine if green fnance plays a signifcant role in mitigating environmental degradation in the BRI region. Utilising a Generalised Method of Moments approach, we fnd green fnance is negatively and signifcantly correlated with environmental degradation, suggest‑ ing green fnance play an essential role to reduce the deterioration of environmental qual‑ ity, while enhancing economic growth at the same time. In conclusion, BRI member states should continue promoting green fnance by implementing incentive schemes, such as subsidising interest rates for the green loan, reducing corporate tax and establishing green credit guarantee scheme. Besides, in order simultaneously enhance economic growth, pro‑ mote sustainability and achieve the 2030 Sustainable Development Goals, both govern‑ ments and private sector should work hand in hand to promote green transformation of BRI. 

SOURCE: International Journal of Business and Technology Management

AUTHOR: Khoong Tai Wai, Wan Laailatul Hanim Mat Desa, Cheah Ka-Shing

RESEARCH CENTRE: CDB

SDG: 11

CITATION: Khoong Tai Wai, Wan Laailatul Hanim Mat Desa, Cheah Ka-Shing, "Application of Discrete Event Simulation in Modelling a SME Manufacturing System ", International Journal of Business and Technology Management, e-ISSN: 2682-7646 | Vol.6, No. 3, 537-544, 2024 DOI: https://doi.org/10.55057/ijbtm.2024.6.3.48 

ABSTRACT:

The utilisation of IR4.0 simulation technology within manufacturing sector to analytically examined, learned and verified through illustration modelling. This research objective is to simulate the production line of a SME helmet manufacturing and assess the efficiency, utilise ARENA software. The research obtained data provided by the organisation and direct observation, of each data process time and standard time in the production line. The painting production line been selected to simulate, whereby engaged in five different processes to produce a singular product helmet type. The ARENA simulation software adopted for model creation, and developed model undergoes verification and validation before the analysis of the simulation results. The analysis simulation results displayed increase in workers utilisation if the restructuring the resources allocation for dust vacuum and quality check point 2. The research is valuable for the company as it focuses on the critical need to improve the efficiency and utilisation of its production lines, which contributing to the overall advancement of the green economy. 

SOURCE: Media Matters

AUTHOR: Dr. Ong Sheue Li, AP. Dr. Chin Mui Yin, & AP. Dr Chong Shyue Chuan

RESEARCH CENTRE: CBPR

SDG: 11 

CITATION: Dr. Ong Sheue Li, AP. Dr. Chin Mui Yin, & AP. Dr Chong Shyue Chuan, "Practice of Networked Content Self-Regulation amongst Malaysian Users", Media Matters, Volume 6, Page 381-404

ABSTRACT:

The rapid advancement of Information and Communication Technology (ICT) has drastically altered the world and caused a surge in the creation and distribution of digital content. Malaysian authorities have established and authorised the communications and Multimedia Content Forum of Malaysia (Content Forum) as the designated industry forum to create a Content Code, a self-regulatory framework for managing networked content to manage this situation.  Therefore, this study aimed to provide insights into the extent, nature and gaps concerning how Malaysians self-regulate when consuming content across multiple screens and platforms. The researchers conducted focus group discussions, distributed questionnaires, and organised a short video competition to achieve their aims. The results showed that while most people were aware of the Content Code, they lacked in-depth knowledge. but Additionally, they relied on common sense and general knowledge to regulate content consumption. They believed that education was the most effective way to increase public awareness.

SOURCE: 1st Petra International Business and Accounting Conference 2023

AUTHOR: Phuah Kit Teng, Ow Mun Wai, Khoong Tai Wai, Shuh Fen Wong

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Phuah Kit Teng, Ow Mun Wai, Khoong Tai Wai, Shuh Fen Wong , "A Conceptual Study on Drivers of Sustainable Travel Destination Choice"", 1st Petra International Business and Accounting Conference 2023, page 11-12. 

ABSTRACT:

While there are claims about the tourism industry's resilience, a robust strategy for post crisis recovery is vital for its enduring survival. The multifaceted tourism market in Malaysia presents challenges for sustainable development and effective management of tourist destinations. It is imperative to grasp evolving sustainable trends, including digital and eco-tourism, to understand how the market responds to crises. Additionally, a notable absence of a unified theoretical framework capable of thoroughly explanning customer destination choices exists. This research seeks to explore the factors influencing tourists' environmentally responsible behavior and destination selections, proposing an enhanced model for such behavior.

SOURCE: 1st Petra International Business and Accounting Conference 2023

AUTHOR: Phuah Kit Teng, Ow Mun Wai, Khoong Tai Wai, Bernard Jit Heng Lim, Siti Intan Nurdiana Wong Abdullah

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Phuah Kit Teng, Ow Mun Wai, Khoong Tai Wai, Bernard Jit Heng Lim, Siti Intan Nurdiana Wong Abdullah , "Assessing Green Food Purchase Intentions in Malaysian Green and Non-green Consumers", 1st Petra International Business and Accounting Conference 2023, page 3-4. 

ABSTRACT:

The global emphasis on green products is notable, particularly in Malaysia, where there is a growing demand for environmentally friendly products. The malaysian market for eco-friendly products is still in its early stages, marked by a historical lack of focus on environmental protection, food safety, and animal welfare during periods of resource overutilization. Sustainable development has gained traction, supported by government policies and dedicated ministries for environment management, food safety, and animal protection.This has led to an increased awareness and concern in Malaysian society regarding issues related to food safety, animal welfare, and environmental protection. Therefore, it is imperative for green industries and marketers, especially those involved in crucial areas like animal welfare and eco-friendly products, to comprehend consumers' attitudes and intentions towards purchasing green products.

SOURCE: Southeast Asia Research Centre for Humanities

AUTHOR: Chow Yee Peng

RESEARCH CENTRE: CBPR

SDG: 12 

CITATION: Chow Yee Peng, "Building Digital Platforms for Enhancing ESG Reporting", Southeast Asia Research Centre for Humanities, 50 Years of Friendship, Jointly Working towards the China-Malaysia Community with a Shared Future, ISBN :978-6-26-978132-5

ABSTRACT:

None

SOURCE: The Key to a Thriving Future for Organization and Society

AUTHOR: Siti Intan Nurdiana Wong Abdullah, Phuah Kit Teng & Mazzlida Mat Deli

RESEARCH CENTRE: CDB

SDG: 12 

CITATION: Siti Intan Nurdiana Wong Abdullah, Phuah Kit Teng & Mazzlida Mat Deli, "Chapter 8: Sustainable Comsumption in a Tourism Context", The Key to a Thriving Future for Organization and Society, UKM Press, ISNB 978-6-29-486164-0

ABSTRACT:

None

SOURCE: 1st Petra International Business and Accounting Conference 2023

AUTHOR: Kit Teng Phuah, Mun Waei Ow, Tai Wai Khoong, Siew Boon Low

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Kit Teng Phuah, Mun Waei Ow, Tai Wai Khoong, Siew Boon Low , "Examining Factors for Reinstating Lapsed Medical Insurance: A Conceptual Study", 1st Petra International Business and Accounting Conference 2023, page 30-31. 

ABSTRACT:

Insurance plays a crucial role in supporting healthcare accessibility and affordability, Malaysia's shifting demographics, marked by a growing elderly population, intensify the demand for healthcare. However, mamny face obstacles due to high insurance costs and concerns about sustainability and social responsibility. The current challenge stems from the lack of a clear declaration addressing specific problems. The healthcare insurance industry is vital for financial security and access to essential services, yet policyholder retention remains a persistent challenge. Restoring expired medical insurance policies is crucial in bridging coverage gaps. Therefore, focused research on policyholder perspectives is essential to understand determinants influencing the reinstatement of lapsed medical insurance policies. 

SOURCE: 1st Petra International Business and Accounting Conference 2023

AUTHOR: Phuah Kit Teng, Poh Ling Chow, Chu May Yeo

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Phuah Kit Teng, Poh Ling Chow, Chu May Yeo , "Evaluating Digital Literacy's Influence on Employability", 1st Petra International Business and Accounting Conference 2023, page 13-14. 

ABSTRACT:

The process of digitalization serves as a catalyst for economic growth, playing a vital role in facilitating positive transformations. The implications of digitization on the labor market and employment are intricate, interrelated, and mutually reinforcing. Several nations have experienced a polarization of their employment markets directly resulting from the digitization process. On one hand, there is a growing demand for individuals possessing advanced cognitive and digital skills, along with the technical expertise required for jobs aligned with evolving technology. The anticipation is that future employment opportunities will predominantly revolve around high-skill, knowledge-intensive occupations, encompassing advanced managerial and technical roles. Despite extensive research on the advantages of digital literacy in educational and organizational contexts, there is a notable shortage of empirical investigations delving into the consequences of digital literacy on employability. This study aims to scrutinize the correlation between digital abilities and employability.

SOURCE: The 7th Seminar on the Twin Parks Cooperation between China and Malaysia

AUTHOR: Phuah Kit Teng, Nurakmal Binti Ahmad Mustaffa

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Phuah Kit Teng, Nurakmal Binti Ahmad Mustaffa, "Exploring Sustainable Development Paths of Ecotourism and Entomotourism in China and Malaysia through Bibliometrics Analysis", The 7th Seminar on the Twin Parks Cooperation between China and Malaysia, page 193

ABSTRACT:

The Malaysia Ministry of Tourism, Arts, and Culture recently finalized three strategic cooperation agreements and memoranda to enhance bilateral ties in tourism, art, and culture between China and Malaysia. These collaborations not only yield immediate benefits in tourism and cultural exchange but also establish a robust framework for continued cooperation, strategically aligned with the forthcoming 50th anniversary celebrations of diplomatic relations between Malaysia and China in 2024. Ecotourism initiatives aim to preserve natural ecosystems, cultures, and support indigenous communities. This study quantitatively examines ecotourism through Google Trends and bibliometric analysis, focusing on keywords like "ecotourism" to identify contributions from authors in Malaysia and China. Google Trends analysis reveals significant Malaysian interest in ecotourism, with 1,445 searches since 2003 to 2023, compared to 333 in China. In Malaysia, Putrajaya is the top-searched location, followed by Selangor, Sabah, Sarawak, and Kuala Lumpur, with popular topics including GIBS ecotourism resort, Nohutu ecotourism, campsites, and Ulu Yam. In China, Yunnan is the most searched location followed by Shanghai, Shaanxi, Beijing, and Hubei, with topics like sustainability, natural environment and economic development being popular. The ecotourism research in both countries has grown due to factors like sustainable development, tourist destinations, and environmental protection. The study also leveraged VOSviewer, analyzing 1,028 research articles from China and 432 from Malaysia (2003-2023) sourced from Scopus. The result shows that Chinese ecotourism research primarily focuses on tourist behavior, destinations, sustainable urban development, economic growth, protected areas, and environmental management, with recent trends shifting towards tourist behavior and destination preferences. Conversely, Malaysia's research centers on destination choice, natural reserve conservation, local and economic development, and Borneo conservation and community tourism, indicating a growing interest in addressing ecotourism issues in both countries. Comparative analysis of the software suggests a need for further research into tourist destinations of interest, enabling the personalization of travel experiences for tourists. 

SOURCE: 50 Years of Friendship, Jointly Working towards the China-Malaysia Community with a Shared Future

AUTHOR: Chang Kwok Boon

RESEARCH CENTRE: CEIS

SDG: 12 

CITATION: Chang Kewok Boon, "E-waste Management and Recycling: Game Changer under Global Development Initiatives", 50 Years of Friendship, Jointly Working towards the China-Malaysia Community with a Shared Future, Southeast Asia Research Centre for Humanities, ISBN 978-6-26-978132-5

ABSTRACT:

None

SOURCE: The Star newspaper

AUTHOR: Phuah Kit Teng & Lester Kong

RESEARCH CENTRE: CDB

SDG: 12 

CITATION: Phuah Kit Teng & Lester Kong, "Fear Factor", The Star newspaper, Opinion, Staredu, Sunday 7 July 2024

ABSTRACT:

None

SOURCE: International Journal of Indian Culture and Business Management

AUTHOR: Hemaloshinee Vasudevan, Diego Rafaek Roberto Cabreara Moya, Ravi Nagathanam, Farhanan Tahmida Newaz

RESEARCH CENTRE: CEIS

SDG: 12

CITATION: Hemaloshinee Vasudevan, Diego Rafaek Roberto Cabreara Moya, Ravi Nagathanam, Farhanan Tahmida Newaz, " Green training and pro-environmental behaviour enhancing education sustainable development goal at higher education institutions: conceptual approach", Int. J. Indian Culture and Business Management, Vol. 31, No. 3, 2024 

ABSTRACT:

This paper aims to conceptualise green training (GT) and pro-environmental behaviour at higher education institutions (HEIs) due to the increased in GT environmental awareness as one of the essential elements in the construction of the country’s capacity toward sustainable development. Education for sustainable development (ESD) is a space where people and their environment can grow and encourage awareness and deep knowledge toward environmental training and education. ESD is constructed of a pro-environmentally friendly attitude and behaviour for employees who feel like they are a component of green success. It also refers to critical human resource management activities that assist the achievement of environmental objectives. The best way to address environmental problems and protection  efforts are to change society’s daily attitudes and pro-environmental behaviour and practices by focusing on GT.. The lack of training on new green technologies was used to diagnose the problem of inadequate sustainability and limited at HEIs. 

SOURCE: Journal of Applied Science and Engineering

AUTHOR: Shuang Jin, Wei Chong Choo , Matemilola Bolaji Tunde, Yuxing Liu, Yijie Wang, and Wan Cheong Kin 

RESEARCH CENTRE: CBPR

SDG: 12

CITATION: Shuang Jin, Wei Chong Choo , Matemilola Bolaji Tunde, Yuxing Liu, Yijie Wang, and Wan Cheong Kin , "Research on the time varying between macroeconomic variables and the stock market volatility based on TVP-VAR model ", Journal of Applied Science and Engineering Vol 28, Issue 2(2024). DOI:10.6180/jase.202502_28(2).0008

ABSTRACT:

Chinese stock market is of great importance in promoting the healthy development of national economy and world economic integration. Effectively preventing risks and ensuring the safe and stable operation of the stock market is particularly crucial, which urgently needs to accurately depict the stock market volatility characteristics. Previous studies have overlooked the possible disturbances, which may cause the deviation of models with time-varying coefficients but constant volatility. For addressing this issue, this paper proposes to assume random volatilities via TVP-VAR (Time-Varying Parameter Vector AutoRegression) model estimated by MCMC (Markov Chain Monte Carlo) method. Benefited from accurately estimating and predicting, this paper provides a comprehensive interpretation of volatility effects of Chinese stock market. This paper has the important reference value for financial regulatory authorities and market investors. 

SOURCE: International Conference on Marketing, Entrepreneurship and Economics 2024 (ICMEE 2024)

AUTHOR: Prof Mary Lee Siew Cheng, Lim Ying Ying , Chang Vi Qian 

RESEARCH CENTRE: CBPR

SDG: 13

CITATION: Prof Mary Lee Siew Cheng, Lim Ying Ying , Chang Vi Qian, "Enhancing Financial Satisfaction through ESG factors : Exploring the Impact of Virtue Ethics on Investment Decisions", International Conference on Marketing, Entrepreneurship and Economics 2024 (ICMEE 2024), page 47-83, eISNB: 978-9-67-207246-1

ABSTRACT:

Despite the widespread acceptance of Environmental, Social, and Governance (ESG) practices on a global scale, there is a significant gap in research when it comes to understanding the specific effects of ESG components—climate risk, board independence, and human rights—on investor behaviour and financial contentment, especially in emerging markets such as Malaysia. Existing literature frequently fails to consider how these factors impact individual investment decisions, overlooking the intricate relationship between ethical considerations and financial results. Integrating these factors with ethical frameworks in investment decisions still needs to be explored. Notably, the effectiveness of virtue ethics in moderating financial outcomes within ESG investments has yet to be thoroughly examined, presenting a critical research gap. This research aimed to bridge this gap by investigating how ESG considerations impact investor satisfaction in Malaysia, concentrating on climate risk, human rights adherence, board governance independence and their influence on investment decisions. Thi research also examined the moderating role of virtue ethics in shaping financial satisfaction among investors and their investment decisions. Employing a cross-sectional online survey methodology, the analysis involved 105 respondents, utilising Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that increased awareness of climate risks, prioritising human rights, and ensuring board independence enhances financial satisfaction and encourages investment decisions. Moreover, virtue ethics influenced investment decisions significantly but did not moderate the relationship between financial satisfaction and these decisions. The research enriches the stakeholder theory and behavioral finance through an integration approach, offering actionable insights for market participants, corporations, educational bodies, and policymakers to promote ESG awareness and foster sustainable investment practices. This research enhances the comprehension of investment dynamics in Malaysia and provides valuable insights for stakeholders in the financial sector. 

SOURCE: 9th International Conference on Accounting and Finance (ICOAF-2024)

AUTHOR: Lim Ying Ying, Prof Mary Lee Siew Cheng 

RESEARCH CENTRE: CBPR

SDG: 13

CITATION: Lim Ying Ying, Prof Mary Lee Siew Cheng , "Influencing Investor Behaviour: How Human Rights, Climate Risk, and Board Independence Shape Corporate Reputation and Drive Investment Decisions", 9th International Conference on Accounting and Finance (ICOAF-2024), page 415-438, ISBN: 978-6-04-794510-8

ABSTRACT:

Amid the global emphasis on sustainability, using Environmental, Social, and Governance (ESG) criteria has become crucial in evaluating corporate success and gaining investor trust, particularly in emerging markets like Malaysia. This research uses the stakeholder theory framework to explore the impact of ESG factors - including climate risk, human rights, and board independence - on corporate reputation and investment decisions. The study conducted a cross-sectional online survey to gather perspectives from 105 individual investors familiar with ESG concepts. While the importance of ESG factors in corporate valuation and investor behaviour is acknowledged globally, there is a need for further investigation to comprehend the specific role of corporate reputation in translating ESG compliance into investment decisions in Malaysia. This knowledge gap is significant as investors and regulators increasingly scrutinise corporate conduct related to environmental impact, social responsibility, and governance practices. Through the use of Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis, the study elucidates how robust ESG practices enhance corporate reputation and positively influence investment decisions through mediation. The findings revealed that effective management of climate risks, stringent adherence to human rights standards, and board independence are directly linked to an improved corporate reputation, bolstering investor confidence and positively impacting investment decisions. Corporate reputation emerged as a significant intermediary, amplifying the influence of ESG compliance on investment decisions. This study contributes to the strategic discourse on ESG investment by highlighting the role of corporate reputation as a conduit through which ESG factors significantly shape investment patterns. It provides valuable insights for policymakers, corporate leaders, and investors aiming to optimise ESG integration in business and investment strategies. 

SOURCE: WORK: A Journal of Prevention, Assessment & Rehabilitation

AUTHOR: Tay Lee Chin, Tay Lee Chee

RESEARCH CENTRE: CEIS

SDG: 12

CITATION: Tay Lee Chin, Tay Lee Chee, "What does corporate environmental citizenship really mean?", WORK: A Journal of Prevention, Assessment & Rehabilitation, Work 80 (2025) 87–95 DOI:10.3233/WOR-240004. ISSN 1051-9815

ABSTRACT:

BACKGROUND: Corporate environmental citizenship receives little scholarly attention and the definitions remain unclear due to past studies defining corporate environmental citizenship in different perspectives. OBJECTIVE: The aim of this paper is to clarify the conceptualization of corporate environmental citizenship. It also proposes a plausible and useful definition for corporate environmental citizenship. METHODS: Previous environmental related studies are selected based on their relevance to the definitions. The selected studies then are examined to propose the new definition of corporate environmental citizenship. The online databases being utilized are ScienceDirect, Emerald, Taylor and Francis and Ebscohost. RESULTS:Thenewdefinitionofcorporateenvironmentalcitizenshipisproposed:managerialrecognitionontheimportance of environmental issues and integrating the environmental concerns into the organizational process. CONCLUSIONS: This study hopes to provoke more discussions about the definitions of corporate environmental citizenship as corporate environmental citizenship’s definition has attracted very little attention so far. This paper provides useful understanding for managers regarding the roles of corporate environmental citizenship. This is important as they strive to excel in the business performance in the highly competitive market. This in turn facilitates them to focus their business strategies. 

SOURCE: International Journal of Procurement Management

AUTHOR: Soong Kai Kit

RESEARCH CENTRE: CEIS

SDG: 12

CITATION: Soong kai Kit "Malaysian SME employees accelerating into digital procurement usage during COVID-19 pandemic", International Journal of Procurement Management 2025 Vol.22 No.1, pp.1 - 21.  https://dx.doi.org/10.1504/IJPM.2025.143522. ISSN 1753-844-0

ABSTRACT:

The COVID-19 pandemic is a wake-up call to businesses that were slow to adopt digital initiatives. This paper discusses Malaysian SMEs using digital procurement and the challenges posed by the COVID-19 outbreak to the SMEs. This paper examined the way employees behaved in conjunction with the digital procurement environment. Henceforth, this paper also examines how the Malaysian Government and the private sector are working together to address the procurement challenges. Hence, Malaysia is among the few countries that have introduced digital procurement to improve the economic well-being of local small and medium enterprises (SMEs) that have ventured into the digital economy. The benefit of this study is that the digital economy will help support long-term growth and generate jobs for SMEs in developing countries. This paper offers some recommendations to improve the Malaysian procurement system and outline an agenda for future research.

SOURCE: International Journal of Economics and Financial Issues

AUTHOR: Ng Sze May, Christine Chong Siew Pyng, Chin Mui Yin, Foo Lee Peng

RESEARCH CENTRE: CBPR

SDG: 7

CITATION: Ng Sze May, Christine Chong Siew Pyng, Chin Mui Yin, Foo Lee Peng"The Impact of Renewable Energy Consumption on GDP and the Three Key Economic Sectors' Growth in Malaysia", International Journal of Economics and Financial Issues  2025, 15(4), 217-229. https://doi.org/10.32479/ijefi.18932. ISSN: 2146-4138

ABSTRACT:

Despite Malaysia’s long-standing efforts to diversify its energy sources and increase renewable energy consumption since 1980, the progress has been hindered by inefficiencies and technological limitations, while the economic impact of these changes remains unmeasured. This study, using annual World Bank data from 1990 to 2022, examines the relationship and impact of renewable energy consumption on Malaysia’s economic and industry, service, and agriculture sectors’ growth. The findings suggest that the renewable energy sector is cointegrated and has a significant positive impact on the overall economy, and the industry and service sectors in the long run. Furthermore, the Granger causality Wald test results support the growth, neutrality, and conservation hypotheses for the overall economy, industry, agriculture, and service sectors, respectively, in the short run. Overall, the results suggest that renewable energy could benefit Malaysia’s economy in varying degrees across the three important sectors. Therefore, prioritizing investments in renewable energy consumption within the industry and service sectors is crucial, as they offer the largest positive impact on economic growth. Additionally, the adoption of technologies in agricultural sector is low, thus efforts to enhance access to modern farming techniques using renewable energy should be promoted to improve the performance of the agricultural sector.

SOURCE: Semarak International Journal of Entrepreneurship, Economics and Business Development

AUTHOR: Tin Shin Thed, Jiahui Yong

RESEARCH CENTRE: CBPR

SDG: 12

CITATION: Tin Shin Thed, Jiahui Yong "From Promise to Proof: GreenBrew Malaysia's Sustainability Challenge ",Semarak International Journal of Entrepreneurship, Economics and Business Development  4, Issue 1 (2025) 25-48. https://doi.org/10.37934/sijeebd.4.1.2548 . ISSN  3083-8053 

ABSTRACT:

This study examines the growing concerns surrounding corporate sustainability governance, particularly the increasing prevalence of greenwashing, which raises doubts about corporate transparency and accountability. Many companies promote sustainability initiatives without independent verification, creating uncertainty about the credibility of their environmental commitments. This study focuses on GreenBrew Malaysia, a company that positioned itself as an environmentally responsible brand but later faced scrutiny over misleading sustainability claims. This study investigates the impact of unverified environmental statements on consumer trust, corporate credibility, and regulatory oversight. Applying the Corporate Sustainability Crisis Management (CSCM) Model, this study evaluates how GreenBrew Malaysia responded to the controversy and the broader implications for sustainability governance. This study adopts a qualitative case study methodology, drawing from secondary data, including regulatory reports, industry analyses, media investigations, and academic literature. This study also incorporates expert interviews with professionals in sustainability governance, regulatory enforcement, and Environmental, Social and Governance (ESG) compliance to provide deeper insights into corporate sustainability challenges. This study finds that the absence of independent third-party verification undermines consumer confidence and heightens reputational risks for businesses. This study also finds that Malaysia's fragmented regulatory framework lacks robust enforcement mechanisms, allowing companies to self-certify sustainability efforts without standardised verification. This study highlights the need for more stringent regulatory oversight and independent auditing mechanisms to enhance corporate accountability in sustainability reporting. This study recommends implementing third-party verification for corporate sustainability claims and establishing a standardised framework for environmental disclosures, similar to the European Union (EU) Green Claims Directive. This study concludes that as scrutiny of corporate sustainability practices intensifies, businesses must prioritise transparency, ethical accountability, and compliance with regulatory standards to maintain stakeholder trust and long-term brand credibility. This study contributes to the discourse on corporate sustainability governance by offering insights into the risks associated with misleading environmental claims and advocating for stronger regulatory enforcement. 

SOURCE: International Journal of Application on Economics and Business (IJAEB)

AUTHOR: Tay Lee Chin, Tay Lee Chee

RESEARCH CENTRE: CEIS

SDG: 12

CITATION: Tay Lee Chin, Tay Lee Chee, "A Review on Mobile Electronic Waste Recycling Among Malaysian Users", International Journal of Application on Economics and Business (IJAEB)Volume 3, Issue 1, 2025. https://doi.org/10.24912/ijaeb.v3i1.32-40 .ISSN: 2987-1972

ABSTRACT:

The increase of electronic gadgets and appliances has led to a higher amount of mobile electronic waste (e-waste). Despite that, the awareness among Malaysian users regarding mobile e-waste recycling remains deficient. Our reviews clearly show that users’ awareness on mobile e-waste recycling is to assess their understanding and knowledge level based on the Knowledge, Attitudes and Practices (KAP) model proposed by Schwartz (1976). Further, mobile e-waste recycling intention and motivation is closely linked to an individual’s environmental mindset, incentive strategies, environmental education, convenience and disposal cost. Additionally, Malaysian Communications and Multimedia Commission (MCMC) and Non-Government Organizations (NGOs) have introduced various methods, platforms and practices on mobile e-waste recycling. There is no clear review of mobile e-waste recycling among Malaysian users, driving this study conducts a review of Malaysian users’ awareness and perception, intention, motivations, methods and platforms on mobile e-waste recycling. This study helps the policy makers to enhance information dissemination of mobile e-waste and support Sustainable Development Goals (SDGs) namely clean water and sanitation (goal 6), sustainable cities and communities (goal 11), responsible production and consumption (goal 12). This study helps to detect the limitations of the Malaysian users on advancing awareness for more sustainable mobile e-waste recycling. 

SOURCE: International Journal of Application on Economics and Business (IJAEB)

AUTHOR: Tay Lee Chin, Yeo Chu May Amy, Chow Poh Ling

RESEARCH CENTRE: CEIS

SDG: 12

CITATION: Tay Lee Chin, Yeo Chu May Amy, Chow Poh Ling, "A Conceptual Framework for Identifying Sustainable Business Practices of Malaysian Small and Medium Enterprises (SMES)", International Journal of Application on Economics and Business (IJAEB) Volume 3, Issue 1, 2025. https://doi.org/10.24912/ijaeb.v3i1.8-16 . ISSN: 2987-1972

ABSTRACT:

Malaysian Small and Medium Enterprises’ (SMEs) Sustainable Business Practices (SBP) effort remains limited despite embracing SBP can address stakeholder expectations, minimize their social and environmental footprint over the long term. Hence, this paper identifies the factors that could enhance SBP in the Malaysian SMEs context. This study utilized a systematic review of previous studies on SBP specifically for SMEs. This study limited the literature search to journals published between 2019 and 2024 and excluded non-English articles, reports from consultancy firms, master’s and doctoral theses and government reports. The results showed that government initiatives, Human Resource Management (HRM) practices, firm and owner characteristics, technology integration and financial resources influence SBP. It contributes to the body of knowledge by providing a theoretical framework on how the factors can significantly influence the effectiveness and success of SBP in the Malaysian SMEs. This paper also identifies key gaps and potential areas for further research, specifically on the existing and future aspects of SBP in the Malaysian SMEs.

SOURCE: Asia Pacific Journal of Marketing and Logistics

AUTHOR: Sha Wu, Ai-Fen Lim, Woei-Yu Lim

RESEARCH CENTRE: CEIS

SDG: 11

CITATION: Sha Wu, Ai-Fen Lim, Woei-Yu Lim, "Do source credibility, green experience, and green brand image shape sustainable consumer behaviour? A PLS-SEM-fsQCA model", Asia Pacific Journal of Marketing and Logistics. DOI 10.1108/APJML-01-2025-0110. ISSN: 1355-5855 

ABSTRACT:

Purpose – The complexity of green knowledge makes it difficult for consumers to make sustainable consumption decisions. Improving communication transparency and simplifying information can help encourage more sustainable consumption behaviours. Design/methodology/approach – Based on the stimulus-organism-response (SOR) model and cognitive response theory (CRT), this study uses 483 questionnaire data from Chinese consumers to analyse the social media influencers’ (SMIs) source credibility on green experience, green brand image (GBI), and sustainable consumption. PLS-SEM is used to reveal the overall impact relationship, and fsQCA is used to identify key influencing factors and their combination patterns to explore how SMIs’ source credibility promotes sustainable consumption behaviour through green experience and GBI. Findings – Results show that the SMIs’ source credibility positively affects green experience quality, satisfaction, and GBI and promotes sustainable consumption decisions. This study highlights the key role of influencer marketing in promoting sustainable consumption behaviours and advocates that companies collaborate with green influencers to shape and enhance GBI. Originality/value – By integrating PLS-SEM and fsQCA, this research deepens the understanding of responsible sustainable consumer behaviour, emphasising sustainable production and green consumption (Sustainable Development Goal 12). Keywords Social media influencers, Green brand image, Green experiential quality, Green experiential satisfaction, SDG 12 5 green consumption Paper type Research article.

SOURCE: International Journal of Academic Research in Business and Social Sciences

AUTHOR: Toh Hock Chun, Tee Suet Lian, Dharshini A/P K. Chandran, Sim Hui Heng, Leong Jia Qi, Wong Siew Chin

RESEARCH CENTRE: CEIS

SDG: 11

CITATION: Toh Hock Chun, Tee Suet Lian, Dharshini A/P K. Chandran, Sim Hui Heng, Leong Jia Qi, Wong Siew Chin, "Gen Z Undergraduates' Satisfaction with University Choices: Enhancing Ai-Powered Sustainable Service Quality in Private Higher Education Institutions", International Journal of Academic Research in Business and Social Sciences. http://dx.doi.org/10.6007/IJARBSS/v15-i8/25942, ISSN 2222-6990

ABSTRACT:

The study aims to examine reliability, responsiveness, tangibility, assurance, and empathy (SERQUAL Model) to affect Gen Z undergraduates' satisfaction in local private higher education institutions (PHEIs). The study engaged 150 respondents in data collection process and utilized PLS-SEM (partial least squares structural equation modeling) for analysis. The empirical findings highlight the significant correlation between reliability, responsiveness, and undergraduates' satisfaction with their university choices. These insights provide private higher education institutions (PHEIs) with a deeper understanding of the key factors influencing undergraduate’s satisfaction, particularly in the era of artificial intelligence (AI). Recognizing these factors is crucial for PHEI practitioners and policymakers to enhance service quality and ensure long-term sustainability in the industry. By prioritizing continuous improvement and sustainable enhancement of service quality, PHEIs can enhance undergraduates' learning satisfaction and foster a more fulfilling, inclusive educational experience in the post-pandemic era, which accelerated by AI advancements. 

SOURCE: International Journal of Application on Economics and Business (IJAEB)

AUTHOR: Cokki, Ow. M.W., Khoong TW, Phuah Kit Teng

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Cokki, Ow. Mun Wai., Khoong Tai Wai, Phuah Kit Teng "They're Healthy, They're Sustainable Alternative Food Sources. Why don’t Malaysians and Indonesians Eat More Bugs ?", International Journal of Application on Economics and Business (IJAEB), Vol 3, Issue 1, pages 83-94, ISSN 2987-1972

ABSTRACT:

In recent years, the consumption of healthy foods, particularly organic options, has emerged as a key factor in driving sustainable transformation. However, the rising global population, increasing incomes, and urbanization have intensified concerns over food security due to the depletion of natural resources. To address these challenges, governments and businesses have introduced strategies such as adopting innovative, efficient, and cost-effective technologies to enhance agricultural productivity. Despite these efforts, food insecurity remains a significant issue for low-income households in developing countries, including Malaysia and Indonesia. This study aims to explore the influence of trust, food neophobia, perceived benefits, perceived risks, and perceived naturalness on consumer acceptance of edible insects in Malaysia and Indonesia. Data was collected through purposive sampling from 388 respondents, comprising 288 Malaysians and 100 Indonesians, using a structured questionnaire. Hierarchical multiple regression analysis was conducted using SPSS to test the proposed relationships. The findings reveal that trust (in the individual endorsing the product), perceived benefits, perceived naturalness, and food neophobia significantly affect consumer acceptance of edible insects. Moreover, nationality moderated the relationship between perceived risks and perceived benefits, with these factors having a stronger impact on Malaysian and Indonesian consumers. This study contributes to the understanding of consumer behavior in the emerging edible insect market and provides valuable insights for businesses and professionals to develop more effective marketing strategies aimed at increasing demand for edible insect-based food products. 

SOURCE: Property Management

AUTHOR: Chow Yee Peng, Lee Yi Ling

RESEARCH CENTRE: CBPR

SDG: 11

CITATION: Chow Yee Peng, Lee Yi Ling, "Nonlinear Effects of ESG on Operational Efficiency and Operational Performance of REITs", Property Management, DOI 10.1108/PM-09-2024-0105, e-ISSN: 1758-731X p-ISSN: 0263-7472

ABSTRACT:

Purpose – The purpose of the paper is to investigate the nonlinear effects of environmental, social and governance (ESG) performance on operational efficiency and operational performance of Real Estate Investment Trusts (REITs). Design/methodology/approach – This study employs the pooled ordinary least squares regression on 190 listed REITs from various economies around the world over the period 2018 to 2022. Findings – This study finds an inverted U-shaped association between overall ESG and individual ESG pillars and REITs’ operational efficiency. The findings also reveal an inverted U-shaped association between overall ESG and REITs’ operational performance. However, only the environmental pillar has a significant nonlinear relationship with operational performance. The results indicate that when ESG investments are increasing from a low to moderate level, this leads to better operational efficiency and performance. Nevertheless, REITs suffer from declining operational efficiency and performance at higher level of ESG initiatives. Originality/value – Despite various studies being performed on ESG’s impact on financial performance, the majority of these research did not consider ESG’s implications on operational efficiency and performance. Additionally, these studies have only explored the linear association between the variables and are confined to the overall impact of ESG. It is the primary thrust of this paper to fill these research gaps by examining the nonlinear effects of overall ESG as well as three individual ESG pillars on REITs’ operational efficiency and performance. Keywords ESG, Nonlinearity, Operational efficiency, Operational performance, REIT, Sustainability Paper type Research paper.

SOURCE: Empirical Economics Letters

AUTHOR: Tun Yin Li, Tee Yuen Tzi, Chong Siew Huey, Chew Shiau Ping

RESEARCH CENTRE: CBPR

SDG: 12

CITATION: Tun Yin Li, Tee Yuen Tzi, Chong Siew Huey, Chew Shiau Ping, "Reassessing the Inflation-Consumption Link: Evidence from the Post-Pandemic Periods", Empirical Economics Letters, 24 (Special Issue 4): (September 2025), https://doi.org/10.5281/zenodo.17457330,   ISSN 1681 8997 

ABSTRACT:

This study examines how inflation influenced consumer spending in the post-pandemic period using panel data from multiple countries (2020–2023) with Fixed and Random-Effects estimators. Results reveal that unemployment significantly dampens consumption, whereas GDP growth and consumer sentiment encourage it. Notably, inflation shows a positive but statistically insignificant effect, suggesting that precautionary or forward-looking purchases partly offset the typical erosion of purchasing power. These findings highlight that post-pandemic spending reflects not only income and prices but also structural shocks, sentiment, and uncertainty. Policymakers should prioritize stabilizing employment and strengthening household confidence to sustain consumption during crises. 

SOURCE: Journal of Knowledge Management

AUTHOR: Sha Wu, Ai-Fen Lim, Woei-Yu Lim

RESEARCH CENTRE: CEIS

SDG: 11

CITATION: Sha Wu, Ai-Fen Lim, Woei-Yu Lim, "Driving green competitive advantage: the power of knowledge, innovation, branding and CSR credibility", Journal of Knowledge Management, DOI 10.1108/JKM-09-2024-1066, , ISSN 1367-3270

ABSTRACT:

Purpose– Raising public knowledge of environmental issues is crucial for achieving sustainable development, including SDG 12 ¼ green consumption and corporate social responsibility (CSR). This study aims to confirm that green knowledge sharing(GKS)can gain green competitive advantages(GCA) through green technology innovation (GTI) and green brand image (GBI). Furthermore, it intends to verify the moderating role of corporate social responsibility credibility. Design/methodology/approach– This study surveyed Chinese green practice enterprises and selected 434 Chinese green enterprise managers as the samples to examine the interactive effects between GKS, GTI, GBI and GCA. Findings– Theresults demonstratedthat although GCA waspositively related to GBI, GTI andGKS,the relationship between GKS and GCA was moderated by CSR credibility. Research limitations/implications– The study adds to the existing literature on green branding by examining the effects of GTI and GBI on the relationship between GKS and GCA. Practical implications– The findings have significant implications for the management of green business practices in China. The study highlights the importance of continuously advancing GTI to foster knowledge sharing and enhance brand image, ultimately enabling green businesses to achieve competitive advantages. Originality/value– This study explores the interaction between GKS, GBI and GTI as a catalyst for enhancing GCA.Thestudyfillsthe researchgapsbyincorporating CSRcredibility as amoderator in GCA and contributes to the literature on GKS and GCA. Furthermore, this study is crucial in demonstrating the relevance of accomplishing SDG 12¼ green consumption and corporate social responsibility.

SOURCE: Kajian Malaysia

AUTHOR: Khoong Tai Wai, Chow Poh Ling, Chong Wei Ying

RESEARCH CENTRE: CDB

SDG: 11

CITATION: Khoong Tai Wai, Chow Poh Ling, Chong Wei Ying, "Bibliometric Analysis of China and Malaysia Confucianism Path Journey and Sustainable Development", Kajian Malaysia  43(2): 163–185, https://doi.org/10.21315/km2025.43.2.9.

ABSTRACT:

Confucianism has exercised a significant influence on Chinese culture, philosophy, and social values throughout the centuries. The purpose of this study is to analyse the latest developments in Confucianism research within China and Malaysia. This bibliometric analysis study adopted the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) framework, filtering data for keywords related to ‘Confucianism’ contained in the title, keywords, and abstract areas. The articles published between 2014 and 2023 were selected to capture the latest studies, resulting in a total of 908 pertinent articles. Then, the study utilised VOSviewer software to examine the distribution of bibliometric maps. During this period, the findings showed that the number of articles increased more than one-fold. Using the VOSviewer association strength method, the top five keywords by occurrences consisted of Confucianism, China, human, article, and Taoism. The dataset of 113 items was further categorised into 10 clusters. Confucianism is related to Islam through religious and bioethical elements. Additionally, Confucianism supported sustainable development initiatives, which were closely tied to education, cultural traditions, and corporate social responsibility. It is suggested that future studies integrate Confucianism with bioethics, sustainable development, and entrepreneurship. This study serves as a valuable point of reference and a source for researchers seeking to explore future research areas, particularly in the field of Confucianism within China and Malaysia.

SOURCE: 2024 International Conference on Logistics and Industrial Engineering (ICLIE)

AUTHOR: Darren Siau Jun Lun, Chong Chu Le, Tan Houng Chien, Lim Chui Seong

RESEARCH CENTRE: CEIS

SDG: 12

CITATION: Darren Siau Jun Lun, Chong Chu Le, Tan Houng Chien, Lim Chui Seong, "A Framework Towards Circular Economy Implementation: An Organizational Learning Approach", 2024 International Conference on Logistics and Industrial Engineering (ICLIE)

ABSTRACT:

Circular economy implementation is vital for sustainable development, while organizational learning is crucial for the improvement of firm performance. Although some studies attempted to illustrate the antecedents of circular economy, the studies that scrutinized the influences of organizational learning on a firm’s circular economy implementation remain scant. The goal of this research is to develop a framework that identifies the relationships between organizational learning and circular economy implementation. After a thorough literature review, this study proposes a framework that suggests organizational learning as the antecedents of circular economy implementation by a firm, and thus contributes to the sustainability literature. The framework could assist the industry practitioners and policymakers to ascertain the organizational learning that are significant for the transition towards a circular economy, thereby facilitating the achievement of sustainable development and a green economy. 

SOURCE: TAR UMT International Researcher and Student Conference 2025 Proceedings

AUTHOR: Wong Mei Foong, Tee Jia Jie

RESEARCH CENTRE: CEIS

SDG: 12

CITATION: Wong Mei Foong, Tee Jia Jie, "Extended Six-Factor Asset Pricing Model and ESG Return Persistence: Evidence from Developed and Emerging Markets", TAR UMT International Researcher and Student Conference 2025 Proceedings

ABSTRACT:

This study investigates the robustness of an extended Six-Factor asset pricing model in explaining ESG stock returns across developed and emerging markets from 2018 to 2024. By incorporating the momentum factor into the Fama-French Five-Factor Model (FF5FM), the study evaluates its performance against the Fama-French Three-Factor Model (FF3FM), Carhart Four-Factor Model (C4FM), and FF5FM using static and dynamic panel data models to minimise country-specific bias and to assess return persistence —that is, whether past performance continues over time. A dynamic panel threshold model is further employed to examine how ESG scores above or below certain thresholds influence return persistence. The findings reveal that the market risk premium consistently and positively explains ESG stock returns across all models and markets. The momentum factor is significantly negative in both the Carhart and Six-Factor Models, highlighting that its inclusion enhances explanatory power, especially in emerging markets. Dynamic panel models indicate that developed markets exhibit mean reversion, whereas emerging markets show stronger return persistence. Notably, threshold analysis reveals that ESG scores influence return dynamics, with stocks below the threshold demonstrating greater return persistence, especially in developed markets. This study contributes to the field of sustainable finance by integrating momentum into the FF5FM and applying ESG thresholds to uncover non-linear return behaviours, offering practical insights for ESG-oriented investors and asset managers. 

SOURCE: TAR UMT International Researcher and Student Conference 2025 Proceedings

AUTHOR: Lim Jing Zhi, Cassandra Low Yu Ping, Tan Pei Ching, Tan Win Nie and Wong Siew Chin

RESEARCH CENTRE: CEIS

SDG: 12

CITATION: Lim Jing Zhi, Cassandra Low Yu Ping, Tan Pei Ching, Tan Win Nie, Wong Siew Chin,  "Beyond Performance: Key Factors that Build Customer", TAR UMT International Researcher and Student Conference 2025 Proceedings

ABSTRACT:

Customer loyalty is crucial for achieving long-term success in businesses, especially in rapidly changing markets like the gaming laptop sector. As gaming laptops become increasingly important for both entertainment and professional purposes, it is essential to understand the factors that drive consumers to remain loyal to particular brands. This study aims to explore how product quality, brand expectations and price influence customer loyalty in the gaming laptop industry. There were 150 respondents from the Generation Z sector participated in the current study. Partial Least Square Structural Equation Modelling (PLS-SEM) was employed for data analysis. The findings indicate that quality, brand expectations, and price all have significant positive relationships with customer loyalty. These results provide valuable insights for industry players seeking to enhance customer retention and strengthen brand positioning. The study emphasizes the importance of consistently delivering quality products, aligning brand image with customer expectations, and maintaining competitive pricing strategies to foster long-term commitment and satisfaction from customers.

SOURCE: TAR UMT International Researcher and Student Conference 2025 Proceedings

AUTHOR: Kwek Choon Ling, Victoria Elsa Lon, Jonathan Toh Iok Hwa, Wai Chang Yeu, Lim Jun Hong and Chou Siang Jee

RESEARCH CENTRE: CEIS

SDG: 12

CITATION: Kwek Choon Ling, Victoria Elsa Lon, Jonathan Toh Iok Hwa, Wai Chang Yeu, Lim Jun Hong and Chou Siang Jee,  "Assessing Green Consumption Behaviour among Gen Z and Millennials in Malaysia", TAR UMT International Researcher and Student Conference 2025 Proceedings

ABSTRACT:

As global environmental concerns intensify, green consumption behaviour plays a critical role in fostering ecological responsibility, reducing carbon footprints, and promoting ethical consumption. Businesses are increasingly integrating sustainability into their strategies to meet consumer demand and gain competitive advantages. However, while the significance of green consumption behaviour is widely acknowledged, existing literature lacks comprehensive conceptual and empirical studies that holistically examine the interplay of its key influencing factors. As a conceptual paper, this research aims to examine the influences of consumer attitudes and beliefs, social influence, perceived consumer effectiveness, and environmental awareness on green consumption behaviour by integrating the Theory of Planned Behaviour (TPB) and the Value-Belief-Norm (VBN) Theory. A quantitative research approach was adopted through an online survey targeting Gen Z and Millennials residing in Klang Valley, Malaysia. A sample of 385 respondents was collected, and the data will be analysed using IBM SPSS Version 30 and SmartPLS version 4.0. The study’s findings are expected to offer practical implications for policymakers, marketers, and sustainability advocates in designing more effective interventions and campaigns that promote green consumption behaviour among younger consumers.

SOURCE: TAR UMT International Researcher and Student Conference 2025 Proceedings

AUTHOR: Tan Mee Yen , Siow Yin Yin

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Tan Mee Yen, Siow Yin Yin,  "Examine UGC Valence and Volume on Purchase Intention Under the Influence of Fear of Missing Out (FoMO): A Conceptual Paper", TAR UMT International Researcher and Student Conference 2025 Proceedings

ABSTRACT:

User-Generated Content (UGC) on social media has transformed the way consumers make purchasing decisions. As consumers spend a significant amount on social media, they are continuously exposed to UGC, which in turn triggers their desire to make purchases. The social phenomenon known as Fear of Missing Out (FoMO) may help explain this influence, as it creates an uneasy feeling of missing out on exciting experiences. As a result, consumers may cope with this negative emotion by making a purchase. However, the relationship between UGC and FoMO remains underexplored. To bridge this gap, the present study aims to examine the influence of UGC characteristics of UGC valence and UGC volume on FoMO and its subsequent effect on purchase intention in restaurant industry. This research builds on the Elaboration Likelihood Model (ELM), which provides a theoretical framework to examine UGC characteristics and FoMO motivation that influence consumer purchaseintention. The future findings are expected to address current research limitations by extending knowledge on UGC characteristics and FoMO motivation in the literature. Consequently, the study aims to establish strategic approaches to UGC marketing by applying FoMO principles to enhance customer communication and improve sales effectiveness in restaurant industry.

SOURCE: TAR UMT International Researcher and Student Conference 2025 Proceedings

AUTHOR: Khoong Tai Wai, Chow Poh Ling, Khor Siak Kim, Kumara Adji Kusuma

RESEARCH CENTRE: CDB

SDG: 13

CITATION: Khoong Tai Wai, Chow Poh Ling, Khor Siak Kim, Kumara Adji Kusuma,  "ASEAN Carbon Footprint Research: A Bibliometric Analysis ", TAR UMT International Researcher and Student Conference 2025 Proceedings

ABSTRACT:

Sustainability centres on shrinking carbon footprints. Aligning with the Sustainable Development Goals (SDG), this shift preserves ecosystems, drives innovation, and ensures equitable development, securing a thriving planet for future generations. The objective study is to conduct a bibliometric analysis of ASEAN countries carbon footprint research in the Scopus database. This study analysis utilised VOSviewer software to examine the distribution of bibliometric maps. The data was acquired from the Scopus database, whereby the data filtering process is conducted with the "carbon footprint" terms contained in the title, keyword, and abstract areas. The articles published between 2015 to 2024 were chosen to capture the latest settings. During the period, a total of 2,220 documents were obtained. The top five keywords by total link strength consisted of carbon footprint, article, carbon dioxide, greenhouse gases, and carbon emissions. The dataset of 231 items, further have been categorised into five distinct clusters, based on the colour for visualisation. This study provides a significant reference source of reflection for further investigating the carbon footprint framework within ASEAN countries. Besides, the finding contributes to administrators in designing policy that incorporate current and influential research.

SOURCE: TAR UMT International Researcher and Student Conference 2025 Proceedings

AUTHOR: Cheah Kai Xian *, Wong Tuck Choy, Ng Zhan Hong, Lai Chin Wen, Liang Chye Shien, and Nurul Aqilah Mhd Yusak

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Cheah Kai Xian *, Wong Tuck Choy, Ng Zhan Hong, Lai Chin Wen, Liang Chye Shien, and Nurul Aqilah Mhd Yusak,  "Role of User Experience (UX) in Driving Repeat Orders in Food Delivery Apps: A Study of FoodPanda Users in Malaysia ", TAR UMT International Researcher and Student Conference 2025 Proceedings

ABSTRACT:

The purpose of this study isto examine the key factors that influence customer loyalty in the online food delivery service (OFDS) industry in Malaysia, with a specific focus on users of the Foodpanda platform. As competition intensifies within the digital food delivery space, understanding the drivers of customer retention has become essential for business sustainability and growth. This study produces novel industry knowledge through its examination of important independent factors affecting customerloyalty in online food delivery services. The research analyses these several factors in the Malaysian market which creates a complete framework for studying loyalty drivers in digital food delivery platforms. The study determined that Foodpanda customer loyalty depends on the combination of superior service quality alongside safe ease of payment methods and fast delivery times. The assessment of food quality together with quick delivery time demonstrated stronger correlations with loyalty since digital food services depend heavily on reliable performance. The study shows practical recommendations that Foodpanda could use to deliver better services and sustain customer loyalty. By improving features like, fresh food quality, reliable delivery times and digital payment ease the company can strengthen customer loyalty.

SOURCE: TAR UMT International Researcher and Student Conference 2025 Proceedings

AUTHOR: Lim Kah Yee, Tan Houng Chien, Khoong Tai Wai, Lai Mun Keong

RESEARCH CENTRE: CEIS

SDG: 12

CITATION: Lim Kah Yee, Tan Houng Chien, Khoong Tai Wai, Lai Mun Keong,  "Determinants of Consumer’s Intention to Use Self-Collection Service for Last-Mile Delivery in Malaysia ", TAR UMT International Researcher and Student Conference 2025 Proceedings

ABSTRACT:

Last-mile delivery has increasingly provided innovative solutions to dispatch parcels to customers' doorsteps. The evolution of last-mile delivery has progressed from traditional home delivery to the more recent self-collection service. In Malaysia, the growth potential for self-collection services is significant, driven by the rising number of internet users and the expansion of the e-commerce sector. This study investigates the determinants of consumers’ intention to use self-collection service for last-mile delivery in Malaysia, drawing on the Innovation Diffusion Theory (IDT) and the Theory of Planned Behaviour (TPB). A quantitative research design was employed, using a questionnaire to collect data from 192 respondents across Malaysia. The findings reveal that perceived compatibility, perceived relative advantage, and perceived trialability are positively and significantly associated with consumers’ attitudes toward self-collection services. In contrast, perceived observability, although positively related, does not show a significant effect. Perceived complexity was found to have a negative relationship with consumer attitudes. Additionally, perceived security and perceived privacy are both positively and significantly related to perceived trust. Finally, attitude toward self-collection services and perceived trust significantly and positively influence consumers’ intention to use such services. This study offers valuable insights for policymakers aiming to promote self-collection services in Malaysia. Limitations of the research and suggestions for future studies are also discussed.

SOURCE: TAR UMT International Researcher and Student Conference 2025 Proceedings

AUTHOR: Huang Yi Peng, Chong Chu Le and Lim Chui Seong

RESEARCH CENTRE: CEIS

SDG: 12

CITATION: Huang Yi Peng, Chong Chu Le and Lim Chui Seong,  "Influence of Influencers and Live Broadcasting on user", TAR UMT International Researcher and Student Conference 2025 Proceedings

ABSTRACT:

The development of the Internet and the game industry has spawned a large number of influencer game anchors. There are many studies on the influence of influencer's goods on the purchase intention of online shopping customers, but few scholars pay attention to the influence of influencer game anchors on gamers (game customers) in buying games and in- game purchases. With the influence of influencers expanding on the internet, game manufacturers began to sign contracts with influencers to entrust them to promote their own games, which stimulated the competition in the game market rather than the competition in content. This research leverages Signalling Theory as a theoretical lens to deconstruct how the signals transmitted by influencers (e.g., honesty, reliability, frequency and observability) shape user loyalty in live streaming context.

SOURCE: Journal of Advanced Research in Business and Management Studies

AUTHOR: Lai Mun Keong

RESEARCH CENTRE: CEIS

SDG: 11

CITATION: Lai Mun Keong,  "AI-Driven Decision-Making in OBOR-Initiated Business Expansion", Journal of Advanced Research in Business and Management Studies 39, Issue 1 (2025) 173-183 , https://doi.org/10.37934/arbms.39.1.173183. ISSN: 2462-1935 

ABSTRACT:

The present field of strategic decision-making that encompasses the incorporation of Artificial Intelligence (AI) is changing the topography of global business development especially the One Belt One Road (OBOR) route in China. This paper examines how the AI-based decision-making system can help the enterprise develop the new markets within the context of OBOR by increasing the intelligence in the market, evaluation of risks, and performance improvement. Using an extensive literature overview and conceptual model evaluation, the discussion in this paper intelligibly illuminates the role of AI technology, including machine learning, predictive analytics, and big data processing, in making important business decisions, whether the process of entering they exist in the market or optimizing the supply chain. The results indicate that AI can help companies to overcome the challenge of operating in the intricate markets of the OBOR by facilitating the adoption of data-driven decision-making procedures. Nevertheless, the issues of data access and ethical concerns and management resistance are still the main obstacles to the application of AI in these settings. The research has been significant to the theoretical context of the AI role in global business management and the reallife experience of companies that are eager to take advantage of the opportunities created by OBOR. 

SOURCE: SJ Learning

AUTHOR: Wong Mei Foong

RESEARCH CENTRE: CEIS

SDG: 13

CITATION: Wong Mei Foong,  "Fundamentals of Financial Management-Chapter 12: Capital Structure and Leverage", SJ Learning, 

ISBN 978-9-67-271128-5

ABSTRACT:

None

SOURCE: Springer

AUTHOR: Tai Wai Khoong, Kok Wai Chew, Xun Yu, Mun Keong Lai

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Tai Wai Khoong, Kok Wai Chew, Xun Yu, Mun Keong La, "Technology and Entrepreneurship: Systems Driving Innovation-Psychological and Technological Influences on Protection Motivation in Malaysia’s Smart Tourism", Springer, pages 909-920, ISBN 978-3-031-99465-4

ABSTRACT:

None

SOURCE: Springer, Cham

AUTHOR: Poh Ling Chow , Kit Teng Phuah , Bernard Jit Heng Lim ,Siti Intan Nurdiana Wong Abdullah , Mun Waei Ow ,Tai Wai Khoong

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Poh Ling Chow , Kit Teng Phuah , Bernard Jit Heng Lim ,Siti Intan Nurdiana Wong Abdullah , Mun Waei Ow ,Tai Wai Khoong, "Future of Work in Asia- Chapter 7 : Unlocking Career Success: How Digital Literacy Shapes Future Job Journeys", Springer, Cham. ISBN 978-3-03-195803-8

ABSTRACT:

None

SOURCE: World Affairs Press Co., Ltd.

AUTHOR: Chang Kwok Boon

RESEARCH CENTRE: CEIS

SDG: 7

CITATION: Chang Kwok Boon "Walk Along The Road: Ten Years of BRI- Green Energy: A Move Towards Environment Sustainability", 

World Affairs Press Co., Ltd.. ISBN 978-7-5012-6961-12

ABSTRACT:

None

SOURCE: Malaysian Financial Planning Council

AUTHOR: Khoong Tai Wai

RESEARCH CENTRE: CDB

SDG: 12

CITATION: Khoong Tai Wai "Bi-Weekly System: A Catalyst for Short-Term and Long-Term Financial Planning Success?", Malaysian Financial Planning Council, pages 17-18, 2025.

ABSTRACT:

None

SOURCE: The Edge Malaysia

AUTHOR: Lai Chooi Ling, Sujata Balan

RESEARCH CENTRE: CBPR

SDG: 12

CITATION: Lai Chooi Ling, Sujata Balan, "Malaysia's social enterprise ecosystem: A need for clarity, consistency and statutory backing?", The Edge Malaysia, pages 1-6, 2025.

ABSTRACT:

None